The first 500 of the "first edition" (Prima Edizione) Fiat 500s available in Canada were snapped up in just twelve hours according to Chrysler Canada. As you may remember, the Fiat 500 Prima Edizione is exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine mated to a five-speed manual transmission.
I just saw the Fiat 500 at the LA Auto Show and the car is a good size and is attractive (or dare I say, "cute"). The littlest Fiats are well equipped and are styled differently than anything on US roads today, which is a good thing in this case. The cars were getting a lot of attention at the show, but a lot of folks opined about Fiat's spotty quality in the past and the phrase "Fix It Again Tony" was heard - a lot. Fiat better get the quality and reliability right or they can forget about the US market, no matter how cute the product is. Early European reports are favorable where Fiat has sold more than 200,000 500s. We will get them in the US in January as 2012 models. Find your dealer here.
Source: Fiat/Chrysler Canada - Press release after the jump.
Press Release:
Chrysler Canada: First 500 Special Edition Fiat 500s Sell Out in 12 Hours
- All 500 of the Prima Edizione Fiat 500s sell out in 12 hours
"I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast," said Reid Bigland, President and CEO of Chrysler Canada. "Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."
The Fiat 500 Prima Edizione is exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission.
Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011. Consumers who were not able to reserve a Prima Edizione can sign up to become a "Fiat Follower" at www.fiatcanada.com. Followers receive regular news and updates about the Fiat 500, including where to find a dealer in their area. About Chrysler Canada
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.
Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.
Corporate Website: http://www.chryslercanada.ca
