Chevy Cruze Hatchback to debut in Geneva


Chevrolet will introduce the five-door hatchback production version of the compact Cruze at the Geneva Motor Show (Cruze HB5 concept shown). The five-door hatchback body style is a must for any compact in Europe and is regaining popularity in the US. The Cruze hatchback is a good-looking extension of the popular compact's line-up and will be available in Europe within weeks of the new model's debut in Europe. Will we see it here in the US? Don't know, but I'd be surprised if you didn't see this hot hatchback roaming US streets sometime this year. If you like it, let Chevrolet know. Ford's Focus five-door could use some competition don'tcha think?

Source: Euro Chevrolet - Press release after the jump.



Press Release: 
Geneva world premiere for Cruze hatchback
  • New model to build on global success of Chevrolet's favorite car
  • Cruze hatchback cements Chevrolet's mainstream credentials in Europe
  • One of seven new entries in centenary year
Chevrolet's award-winning – and now World Touring Car Championship (WTCC)-winning – Cruze will further enhance its credentials this year when the new hatchback version goes on sale in spring. The full production model makes its world premiere at the 81st international Geneva Motor Show, March 3 – 11.

The timing of the new model couldn't be better for Chevrolet, with the manufacturer being crowned World Touring Car Champions in December for the first time. Chevrolet's racing success proves the dynamic potential and qualities of the Cruze, while the launch of a new 5-door hatchback model in addition to the sedan, is further evidence of Chevrolet's intention to bring value for money to the mainstream segments of the European market.

A show car version of Chevrolet's compact contender was shown at the Paris Motor Show last September, and was warmly received.

Sales of the Cruze last year surpassed the Aveo to become Chevrolet's top selling passenger car nameplate globally. Since its launch in the spring 2009, the Cruze sedan has been warmly welcomed by markets all over the world, greeted as a step change for the brand with customers attracted to its coupe style, build quality, 5-star NCAP rating and driving dynamics. It was also elected the AUTOBEST car of 2010 by a jury of leading auto writers in Central and Eastern Europe.

The introduction of the new Cruze hatchback is critical in Europe, as Wayne Brannon, president and managing director of Chevrolet Europe explains. "Hatchbacks play a critical role in many markets. The total compact segment in Europe represents over a quarter of the total market, with hatchbacks representing around 65% of that volume.

"The new Cruze hatchback cements that Chevrolet's claim for a place among the mainstream brands in Europe, and it's a vehicle that will bring new levels of value against some of the more established competition."

Hatchback design
With its attractive sweeping coupe roofline and short overhangs at both the front and rear, the new Cruze hatchback has the same dynamic 'stance' as the sedan and will be instantly recognizable.

It will benefit too from the same taut body 'feel' on the road, being built using the new body-frame integral system (BFI) which is complemented by the final tuning to chassis components. The BFI system results in high levels of stability and solidity. Indeed the Chevrolet Cruze is a car particularly well suited to European driver tastes, a fact borne out by sales across many of the markets and where in 2010, it exceeded forecasts.

Cargo capacity for the Cruze hatchback is close to 400 liters and it will feature 60/40 split rear seating.

The new Chevrolet Cruze 5-door hatchback will go on sale across Europe in mid 2011 with prices announced nearer the launch date.

About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at http://www.chevroleteurope.com.