Infiniti previews ETHEREA concept before Swiss debut


Infiniti's new ETHEREA (yes, it feels like they 're yelling at us) concept is set to take the stage at the upcoming Geneva Motor Show. Infiniti calls the concept "a new type of luxury for younger buyers.” Is it a crossover? Is is a tall compact luxury sedan? Is it a luxury mini minivan? Is it all three? Time will tell, but this concept looks ready for "prime time" and takes on the look of Infiniti's recent Essence concept which is said to be the marque's new design philosophy. Infiniti's EX series of crossovers is getting "long in the tooth" so this concept could be a preview of the EX's replacement. Whatever it is, it is attractive and would (will?) look good in Infiniti showrooms. The pics are high res and there is a pic after the jump showing the grille "lit" for the evening.

Source: Infiniti - Press release and pic after the jump.



Press Release:
Infiniti Releases Images of Concept Car for Geneva Motor Show
Infiniti today releases the first images of its concept car for the Geneva Motor Show in March. Called ETHEREA, it is a compact luxury model that previews how a future entry-level Infiniti could look.

The pictures show an evolving Infiniti identity along with a profile distinctly different from anything currently available in the premium compact class.

“ETHEREA is about a new type of luxury for younger buyers,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”

Designed under the direction of Senior Vice President of Design Shiro Nakamura, ETHEREA blends elements of coupé, sedan, hatchback and even crossover in one highly sculptural, near-mono volume form.

At 4.4m it is highly compact but at the same time it is space efficient and practical thanks to a new mechanical layout and innovative access arrangements.

Among its surprises are high-tech new interpretations of traditional Japanese materials and finishes, and several design cues set to make their mark on future production models – including the highly distinctive crescent-shaped C-pillar first seen on the Essence concept.