Kia Naimo EV Concept debuts in Seoul

As I've said before, I love concept cars. They can be funky and strange but still provide a glimpse into the future. When I first saw the Kia Naimo (pronounced ‘Neh-mo’, meaning ‘square shape’), I wondered if this was the next Soul. Hmmm. Elements of this design could make its way onto the next Soul, but since the Naimo is an electric vehicle (EV) crossover, it wouldn't make it to a showroom as is. The Naimo is Kia's take on a modern five-door, four seat, city car for what they call a "future niche market." There are some neat features though. The lithium-ion polymer battery pack is located under the trunk floor which provides the Naimo with a driving range of 124 miles on a single charge with a top speed of 93 mph. The batteries may be charged to 80% in about 25 minutes using the quick recharging cycle (50 kW). The styling relies on Kia's Korean heritage with traits of many traditional Korean arts and crafts and Asian Celadon-style pottery that provides the inspiration for the car's green color. The side doors are B-pillar-less with the rear doors hinging at the back to allow a wide open load/entry space. The interior uses Korean oak accents and hi-tech gauges to provide a soothing environ. While the Naimo is a little smaller than a Soul, many of the EV's design features wouldn't look out of place on Kia's funky little run-about. Click on the pics for a closer look. Kinda cool.

Source: Kia - Press Release after the jump.

Press Release:
Kia Naimo electric concept stars in Seoul

  • Striking all-electric concept car makes world debut at Seoul Motor Show
  • Kia Naimo expresses sophistication through simplicity of design
  • B-segment electric utility vehicle combines Korean heritage with high-tech innovations
Making its world premiere at the Seoul Motor Show today (Thursday), the Kia Naimo electric concept car combines Korean heritage with innovative modern features.

Taking its name from the Korean word “Ne-mo”, (pronounced ‘Neh-mo’, meaning ‘square shape’), the Naimo electric crossover utility vehicle (CUV) was conceived by Kia’s international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance.

The uncomplicated overall design is accentuated by a number of striking key details, such as the wraparound windscreen and asymmetric sunroof design, and the front and rear dot-style LED head- and positioning-lamps. This juxtaposition of simple and complex is a common trait of many traditional Korean arts and crafts. Asian Celadon-style pottery, in particular, was a major influence on the car’s styling – with the pottery’s asymmetric form lending itself to the sunroof design, and the typical jade coloring giving Naimo its unique exterior finish.

Kia’s design team also made use of innovative technology features to give the car a premium feel and to ensure the car’s exterior remained uncluttered. For example, Naimo has no traditional wiper blade on the windscreen – instead it employs a high-intensity air jet at the base of the windscreen that performs an ‘air wiper’ function. Conventional door mirrors have also been replaced with miniature cameras installed in the A-pillars.

Naimo’s interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout. Korean oak is used to trim the interior door panels and the entire interior floor, Korean “Han-ji” paper is used for the head lining. Alongside these traditional elements sit modern features such as a TOLED (transparent organic light emitting diode) storming display instrument panel and full device connectivity.

“Naimo is a perfect balance of innovation, high-tech and Korean tradition. It was heavily inspired by the purity and grace of traditional Korean arts and crafts, but combines this with cutting edge technologies to deliver a truly premium experience,” comments Kia Motors’ Chief Design Officer, Peter Schreyer.

The third electric vehicle design to be unveiled by Kia Motors Corporation in a year, the 3.9-meter long Naimo concept explores the practicalities of introducing a zero-emissions, five-door, four-seater city car into a future niche market.

Measuring 3,890 mm in length, the Naimo’s generous wheelbase, width and height (2,647, 1,844 and 1,589 mm respectively) – plus the short overhangs which place a wheel at each corner – ensure that the cabin provides exceptional head, leg and shoulder room for the occupants.

The concept car has no B-pillars and features rear-hinged rear doors to maximize easy access to the cabin, and a three-way split opening trunk, allows versatile access to the load bay for varying luggage sizes.

Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 80 kW (109 ps) and maximum torque of 280 Nm, enabling Naimo to reach a top speed of 150 kph (93 mph).

A twin-pack 27 kWh battery is located under the trunk floor and uses innovative LiPoly (Lithium Ion Polymer) technology that offers numerous advantages over other battery types. Equipped with this battery, Naimo provides a driving range of 200 km (124 miles) on a single charge. To enhance range, the showcar is fitted with special low-drag 20-inch diameter alloy wheels.

Under the quick recharging cycle (50 kW) the Naimo’s battery can be recharged to 80 percent of its capacity within 25 minutes. Under the normal cycle (3.3 kW), 100 percent power is attained after five and a half hours.

Naimo will join Kia’s growing test fleet of hybrid, electric and fuel-cell vehicles being extensively driven in widely varying conditions to develop future production models with zero or significantly reduced emissions.

Venga and POP pointed the electric way ahead
Also making their presence felt on Kia’s Seoul Motor Show stand will be the Venga and POP electric concepts unveiled by Kia last year at major international motor shows in Europe – the Venga at Geneva and the POP at Paris.

The Venga EV concept car was the same size as Kia’s regular B-segment MPV and feature an electric powertrain placed within the existing engine bay and a twin-pack 24 kWh battery located under the trunk floor.

Unconventional features of the POP – its side-window design, dot-pattern head and taillights, back-lit front grille, full-length glass roof, and simplistic looking wheels – all point to inspiration from outside the usual automotive spheres, such as gliders and high-speed bicycles.

Inside, the purple color scheme creates a calm and peaceful environment within the space-ship like three-seater cabin. Behind the front bench seat, the single rear seat is positioned at an offset angle, resulting in remarkable legroom for a 1,740 mm wide car with a wheelbase of just 2,055 mm.

Kia Motors Corporation ( -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.