Mazda introduces new Flairwagon


Okay. The chances of seeing the Japanese-market Mazda Flairwagon in the US are pretty slim, but as they say, "never say never." People said the Cube would never make it to our shores and Nissan sells thousands of Cubes here every year, so... This would make an interesting Mazda1 with Mazda's new three-cylinder engine providing more grunt, especially since US consumers are actually buying smaller cars now. It could also be a fast way for Mazda to get in on the citycar craze quickly (assuming the changes for our market wouldn't be cost prohibitive). Prices start at about $15,220 for the base LS model and go up to about $18,000 for the turbocharged TS model with all-wheel drive (prices in today's dollars and include market-specific tarriffs). While there isn't a direct correlation on pricing (beyond converting using current exchange rates) or features and specs, this could make an interesting mini-mini-minivan that could seat up to 5 and get great mileage. Don't expect a lot in the way of rapid forward movement either (aka speed) as the little engine and brick-like aerodynamics would partially offset the light weight and small size. The Flairwagon's unique features would also make the vanlet attractive for US consumers like the remote-controlled sliding rear door, lots of storage space including a cold-storage upper glove box, dive-deep folding rear seat for a flat cargo area with the seats folded, a CVT transmission for economy, and lots more. Oh yea, did I mention it's small, seats five, gets great mileage, and looks like nothing else in our market. Would be interesting, but I wouldn't hold my breath. Press release and a pic of the Flairwagon IS special edition in Bloom Pink Metallic after the jump.

Source: Mazda - Press release after the jump.



Press Release:
Mazda Launches All-New 'Mazda Flairwagon' in Japan
Introduction of a tall-wagon rounds out Mazda's micro-mini lineup


Mazda Motor Corporation today announced the addition of a new micro-mini tall wagon to its lineup. The Mazda Flairwagon goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.
The Flairwagon can comfortably accommodate four adults. It provides ample headroom, and the cabin length ensures that even the rear seats offer plenty of room. Sliding rear doors on both sides and a low rear step ensure passengers can easily get in and out of the car even in tight parking situations. Features of the Flairwagon have been designed for comfort and ease of use. Rear seats can be folded away with ease and an upper glove box located in front of the passenger seat can be used for cold storage.


The special edition IS Limited Flairwagon, introduced at the same time, comes equipped with an idling stop system and achieves an outstanding fuel economy of 22.2 km/L (JC08 mode test cycle).

Main features of the all-new Mazda Flairwagon
Spacious and user-friendly design and packaging
  • A stylish design with a high and long roof that conveys comfort and stability.
  • A high roof and long wheelbase allow a spacious 1,365mm high and 2,070 mm long cabin.
  • A front bench seat and dash-mounted shifter make it easy to move between the driver's seat and the passenger's seat.
  • Getting in and out is easy thanks to a large rear door opening (580mm x 1,230mm) and low step (340mm - FWD model).
  • The luggage compartment is only 535mm above the ground (FWD) allowing for easy loading.
  • Split dive-down rear seat can be folded almost flat to create a deep cargo area capable of accommodating a standard 27-inch bicycle*1.
  • Five exterior body colors are available; Aqua Veil Blue Pearl Metallic, Bloom Pink Metallic, Silky Silver Metallic, Pearl White and Bluish Black Pearl 3.
Convenient features and equipment
  • The Easy Closure function employed in both sliding rear doors automatically closes the door from a half-closed position.
  • Power sliding rear door on the left side can be opened and closed by remote control (All models except LS model grade).
  • Advanced keyless entry and keyless push button start system allows the driver to start and stop the engine with the press of a button.
  • Plenty of convenient storage space including the passenger side under-seat box and an upper glove box which functions as a cold storage space using air from the air conditioner.
Comfortable ride and outstanding environmental performance
  • Achieves both powerful driving and excellent fuel economy thanks to the Variable Valve Timing (VVT) engine and a continuously variable transmission (CVT) with auxiliary gear box.
  • Idling stop system with Hill Hold Control function contributes to outstanding fuel economy. (IS Limited special edition)
  • All Flairwagon models qualify as super ultra-low emission vehicles (SU-LEV) with exhaust emissions at least 75 percent lower than Japan's 2005 standards.
  • *1: Some bicycles may not fit depending on their shape.
Manufacturer's suggested retail prices (Mazda Flairwagon)
ModelEngineDriveTransmissionPrice
(with tax)
Tax
reduction*2
Fuel
economy
(JC08
mode test
cycle)
LS660
DOHC
VVT
FWDCVT1,212,75050%20.8km/L
Full-time
4WD
1,331,400-19.2km/L
XSFWD1,275,75050%20.8km/L
Full-time
4WD
1,394,400-18.6km/L
TS660
DOHC
Turbo
FWD1,391,250-18.8km/L
Full-time
4WD
1,499,400-17.2km/L

Manufacturer's suggested retail price (Special Edition IS Limited Mazda Flairwagon)
ModelEngineDriveTransmissionPrice
(with tax)
Tax
reduction*2
Fuel
economy
(JC08
mode test
cycle)
IS Limited660
DOHC
VVT
FWDCVT1,254,75050%22.2km/L
  • - A separate recycling fee of 9,720 yen is necessary in addition to the manufacturer's suggested retail price listed above.
  • - Five body colors are available. If the special body color Pearl White is selected, the price increases by 31,500 yen (including tax).
  • - If the CD player with rear view monitor is selected with the all-wheel drive XS or IS Limited, the price increases by 42,000 yen (including tax).
  • *2: Based on Japan's eco-car tax reduction program.