Source: Ford - Press releases (3), pics, and video after the jump.
2013 Fusion Overview
New Ford Fusion Brings More Technology, Expected Triple Crown of Best-in-Class Gas, Hybrid, Plug-In Efficiency
- New Ford Fusion is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains, each with expected top fuel economy, underscoring Ford’s commitment to give customers the power of choice
- With seven must-have technologies, including a Lane Keeping System, adaptive cruise control, active park assist and MyFord Touch®, the all-new Ford Fusion shows how Ford is delivering features customers truly want and value
- Customers can choose from Fusion’s widest-ever portfolio of fuel-efficient powertrains including EcoBoost™, hybrid and plug-in hybrid engines; automatic and manual transmission offerings; and auto start stop technology
- Revealed in North America as the midsize Fusion sedan, this all-new car signals the next-generation Ford Mondeo for world markets
Ford’s all-new Fusion brings alive the next generation of more expressive vehicles from Ford and is the first sedan to offer gasoline, hybrid and plug-in hybrid versions – each expected to deliver top fuel economy and an engaging driving experience.
Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford – following the 2011 Fiesta subcompact and 2012 Focus small cars – developed to satisfy customers everywhere who want leading fuel efficiency, helpful technologies and game-changing looks.
“Our vision for Fusion was clear – deliver the very best of what One Ford stands for,” said Derrick Kuzak, group vice president of Global Product Development. “We brought our global teams together around a blank slate with the charge to develop a midsize car with groundbreaking design and jaw-dropping fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result.”
Fusion is revealed in North America in S, SE and range-topping Titanium series and points to the next Ford Mondeo for world markets.
Triple-crown fuel efficiency
The new Fusion is expected to deliver best-in-class fuel economy across customers’ choice of gasoline, hybrid and plug-in hybrid sub-segments, following through with the commitment by Ford to be the fuel-efficiency leader – or among the leaders – with each new model brought to market.
Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost™ four-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.
The 1.6-liter EcoBoost is expected to deliver best-in-class four-cylinder non-hybrid fuel efficiency of 26 mpg in the city and 37 mpg on the highway. The 2.0-liter EcoBoost engine – paired with a paddle-shifted six-speed SelectShift Automatic™ transmission, available 19-inch wheels and tires, and all-wheel drive with the ability to send additional torque to the rear – is the Fusion performance option.
The Fusion Hybrid – 2010 North American Car of the Year – continues to innovate and evolve with all-new lithium-ion batteries that save weight and generate more power than previous nickel-metal hydride batteries, while raising maximum speed under electric-only power from 47 mph to 62 mph.
Fusion Hybrid also features an all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine, significantly downsized from the previous 2.5-liter unit while maintaining performance standards. This innovative powertrain is anticipated to deliver best-in-class fuel economy of 47 mpg in city driving and 44 mpg on the highway.
Fusion Hybrid fuel economy stands to outperform the 2012 Toyota Camry Hybrid by 4 mpg city and 5 mpg highway and the 2011 Hyundai Sonata Hybrid by 12 mpg and 4 mpg, respectively.
Topping the fuel-efficiency ladder is the Fusion Energi plug-in hybrid, aiming to be the most fuel-efficient midsize car in the world. Arriving this fall, Fusion Energi is anticipated to deliver more than 100 MPGe, a mile per gallon equivalency metric for electrified vehicles. This is 8 MPGe more than the Chevrolet Volt and 13 MPGe more than the projected efficiency of the Toyota Prius plug-in hybrid model.
The next-generation Fusion 1.6-liter is the first automatic-transmission Ford product offered with an automatic start stop system. It shuts off engine power smoothly when the car is stopped and seamlessly restarts as the driver releases the brake pedal, helping Fusion to reduce fuel consumption and emissions by approximately 3.5 percent.
Fusion looks out for you
The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond.
Fusion can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed. Specific technologies include:
- Lane Keeping System: This class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position
- Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected
- Active park assist: Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver need do is operate accelerator and brake pedals
- Blind Spot Information System (BLIS®) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans
The power of voice
The all-new Fusion offers the latest iteration of Ford’s award-winning, industry-exclusive SYNC® communications and entertainment system, which enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system.
Fusion also offers the latest version of MyFord Touch®, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.
Both SYNC and MyFord Touch – powered by SYNC – help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road.
Different, by design
“The previous Fusion was an easy purchase for a customer to rationalize,” said Chris Hamilton, chief exterior designer for the next-generation model. “Our design goal for the new car was to give the mainstream sedan buyer a top-drawer visual experience, adding some emotional appeal to an already sensible choice.”
These five elements provided direction for the design team behind the all-new Fusion:
- Silhouette innovation: Fusion’s sleek profile sets it apart from the powertrain/cabin/trunk “three-box” designs synonymous with midsize sedans
- Perceived efficiency: Fusion character lines sweeping to the rear and thin roof pillars suggest the car is nimble and light on its feet
- Refined surface language: Fusion demonstrates that a tasteful, well-executed design does not require add-ons or visual clutter
- Technical graphics: Fusion’s functional design elements such as headlamps, LED taillamps and polished exhaust tips communicate enhanced technological capability
- New face: Fusion signals the next evolution in Ford global design language for midsize cars and smaller
Inside, the new Fusion offers a sporty, driver-oriented environment with next-generation seating that brings expanded functionality. A higher center console supports the driver-centric theme and yields clever storage for items a driver wants to keep handy.
Additional passenger space was designed-in by moving the instrument panel toward the windshield, contributing to the cabin’s airy, open environment. Thinner, lighter frames support the comfortable next-generation seats trimmed with fabric using recycled sustainable yarns.
Craftsmanship plus dynamics equals feel
Fusion design delivers on the promise of high visual quality, with improved materials, elevated levels of craftsmanship and attention to detail.
Interior surfaces are softer to the touch and interior and exterior gaps are minimized, while extra care has been taken to upholster or cover each edge and every surface a customer can touch. When the trunk lid is opened, for example, a spring-loaded cover automatically conceals the trunk latch hardware.
“The holistic goal of our craftsmanship process is to see that Fusion not only delivers a superior visual experience but also feels like quality to the customer,” said Adrian Whittle, Fusion chief engineer.
Key contributors to how the Fusion feelsare the ride and handling components that maximize vehicle dynamics.
“This really is a driver’s car,” said John Jraiche, program manager. “Fusion is even more fun to drive with specially tuned electric power-assisted steering (EPAS), a MacPherson strut front suspension and an all-new premium-level multilink rear suspension – comparable to Audi and BMW configurations.”
Careful tuning by Ford’s vehicle handling and ride team has yielded a Fusion with a dynamic character that will please a well-seasoned enthusiast while increasing the confidence level of less-experienced drivers.
Fusion interior quiet reaches a new level with acoustic underbody shields and weight-saving sound-absorption material; both minimize road and powertrain noise while boosting aerodynamic efficiency to help save fuel. The all-new model adds content such as a full-perimeter hood seal to be among the midsize sedan segment leaders in giving drivers a quiet ride.
Fusion Hybrid and Fusion Energi models also are equipped with active noise control. This feature uses the audio system to mitigate extraneous road noise while enhancing powertrain sounds.
Strength and safety
Fusion is designed with customer safety in mind. Engineers increased its body strength by 10 percent, using more high-strength steels such as boron, and added dual first-row knee airbags and adaptive front airbags that vent and tether to conform to a specific occupant’s size, position and seatbelt usage.
The Fusion safety team targeted top-of-the-line ratings in each public domain safety benchmark, including National Highway Traffic Safety Administration ratings, the Insurance Institute for Highway Safety Top Safety Pick and top ratings in world markets where the car will be sold.
The most prominent example is Fusion’s front-end architecture, as the same car must face simultaneous – and seemingly conflictive – standards across regions. The car’s front end is equipped to meet head-on and offset barrier standards for North America while still conforming to European standards for pedestrian protection – thanks to hours of computer modeling and 180 validating crash tests.
Fusion will be produced at Ford’s Hermosillo, Mexico, manufacturing facility, soon adding production at AutoAlliance International Plant in Flat Rock, Mich. The car will appear in Ford showrooms in North America and South America later this year. Mondeo will be introduced next year in Asia and Europe.
Ford Introduces All-New Fusion with Groundbreaking Transmedia Campaign: ‘Random Acts of Fusion’
- Ford launches all-new Fusion with breakthrough transmedia marketing program, “Random Acts of Fusion,” aimed at introducing the new car to millions before it hits showrooms this fall
- TV and radio host and producer Ryan Seacrest teams up with Ford, guiding consumers through the interactive journey to launch Random Acts of Fusion, helping them participate through his multimedia platforms
Ford announces a new social consumer program for the highly anticipated all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.” The unique transmedia marketing initiative promises to be as groundbreaking as the all-new Ford Fusion – a vehicle poised to dramatically change the face of the midsize car segment, delivering an entertaining and experiential introduction for the new sedan.
“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”
Random Acts of Fusion will star a number of personalities from consumers to celebrities – including Emmy Award-winning TV and radio host and producer Ryan Seacrest – as the program crisscrosses the country introducing the all-new Fusion to millions.
“It’s a privilege to partner with such a stellar multinational brand as Ford,” said Seacrest. “I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”
This unique initiative builds further on the success of out-of-the-box thinking that led to trailblazing Ford social consumer programs such as the Fiesta Movement and Escape Routes. Using transmedia storytelling, Ford will reach out to consumers with the new Fusion every day.
Unlike any other program before, Random Acts of Fusion will play out over time through a story arc across a variety of media channels that will be driven by digital and experiential while also including radio, broadcast and social media.
Through this innovative approach, countless people will have an opportunity to take part in once-in-a-lifetime experiences with the Fusion before it even arrives in dealer showrooms.
As time goes on, people will better understand why the program is titled Random Acts of Fusion and how that relates to the car itself.
“Life is all about acts – big and small – and through Random Acts of Fusion, this vehicle and program will take real people to unexpected places,” says Crystal Worthem, manager, Ford Brand Content & Alliances. “Consumers will have to work together to unlock the story, and as the program evolves, will have a chance to see for themselves how Fusion is able to transform the lives of the people who drive it.”
Consumers can start to piece the puzzle together by visiting the Ford Fusion Facebook page to find out more details this week.
Cross-platform storytelling pioneer 42 Entertainment in partnership with Team Detroit will play an integral role in developing Random Acts of Fusion. The program runs through the end of October.
The all-new 2013 Ford Fusion
With its sleek new design, the 2013 Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, the all-new Fusion offers the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.
On sale this fall, Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.
The new Fusion is the first vehicle from Ford’s new global CD platform. An all-new Mondeo for Europe and Asia will be introduced later this year and is scheduled to start arriving in dealerships next year. By 2015, more than 10 new products from this platform will account for approximately 1 million global vehicles each year.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
By the Sustainable Numbers: A Look at the 2013 Ford Fusion
- The all-new Ford Fusion “greens up” for the 2013 model year with continued use of sustainable materials; from seat fabric to sound-absorbing material, Fusion employs green solutions to reduce petroleum-based content
- Recycled cotton, clear plastic bottles and soybeans among unique Fusion materials
- Materials from recycled automotive battery casings on the Fusion will utilize close to 2 million pounds of recycled plastic per year
When Ford’s all-new Fusion hits America’s highways this fall, it will carry some unexpected materials beneath its aerodynamically fuel-efficient body:
- Denim material equivalent to slightly more than two average-sized pairs of blue jeans
- 38.9 clear plastic 16-ounce recycled bottles
- About 31,250 soybeans
“Building vehicles with great fuel economy is our highest priority in reducing impact on the environment,” says Carrie Majeske, Ford product sustainability manager. “With every new product design, we also are charged with increasing the use of renewable and recyclable materials in our cars, utilities and trucks to reduce impact on the environment.”
Fusion’s jean pool
Noise, vibration and harshness (NVH) control is held to world-class standards in the all-new Ford Fusion with post-industrial, recycled cotton used as sound-absorbing material. In every Fusion, the denim equivalent of slightly more than two pairs of average-sized American blue jeans helps to nullify unwanted road, wind and powertrain noise. Paired with other noise-reducing practices and techniques Ford engineers have implemented for years, the 2013 Fusion will provide customers with a quiet, relaxing driving environment.
Fusion’s North American cloth seat surfaces are made with 100 percent REPREVE® yarn, which is a hybrid of post-industrial and post-consumer waste (or materials once utilized for industry purposes; and materials used by everyday consumers respectively). Select cloth-seat Fusion models contain the equivalent of 38.9 recycled, clear 16-ounce plastic bottles. This fabric meets or exceeds all of Ford’s rigorous durability and performance standards and has a luxurious feel.
Post-consumer plastic water and soda bottles are collected, chopped, ground, melted and reformulated into chips. These chips are then extruded and textured into fiber. The fibers are then used in the creation of fabric, then dyed, finished and rolled for shipment.
Excess fabric from each procedure in the process is recycled back into the system to further eliminate waste.
Foam from soy
The foam used in seat cushions, seat backs and head restraints is a soy-based sustainable material, with the equivalent of approximately 31,250 soybeans.
Ford first used soy-based foam in the Ford Mustang in 2007. Today, Ford uses soy foam on every vehicle built in North America. Ford’s use of soy foam has reduced petroleum production by more than 5 million pounds and carbon dioxide emissions by more than 20 million pounds annually.
Every 2013 Fusion utilizes plastic made from recycled car battery casings. These post-consumer materials were otherwise destined for a landfill. This plastic may be found in fender splash shields and other underbody components. Annually, these applications on the Fusion utilize close to 2 million pounds of recycled plastic.
Unique contributions add up
“We are holistic in reducing our environmental footprint by utilizing post-industrial (blue jeans), post-consumer (battery cases) and sustainable materials technologies (soy foam),” Majeske says. “We do whatever makes the most sense for each application and environmentally from a lifecycle perspective.
“These are steps our customers can appreciate, they are cost-effective and they are better – in the long run – for our planet,” she adds.