No its not the next Batmobile. This is Hyundai's latest HCD concept, the HCD-14 Genesis. With some regular bumper extensions in the fascia (front and rear) this is a very nice design, so there is hope. Hyundai has been on a major role of late having some of the best looking cars in their respective segments. The current Genesis is a good-looking premium sedan that has aged well and a next-gen Gen could do worse having the HCD-14 be its design inspiration. The look also hints at a possible four-door coupe direction that looks like the Audi A7 from the back (not a bad thing) which makes me ponder whether there is a rear hatch similar to the Audi's. If this were the case, I would suggest that the HCD-14 could be the basis of a new Genesis model and not a replacement for the existing vehicle. Interesting. The HCD-14 uses Hyundai's 5.0-liter TAU V8 for the go. The two "back" doors are rear-hinged and can open to provide easy access (see pic after the jump). Hyundai is good at executing show car features for production models, so maybe these easy-access doors will make the transition to production. We shall see. It looks like things may get interesting again down at your Hyundai Genesis dealer.
Source: Hyundai - Press release after the jump.
HYUNDAI’S PREMIUM SEGMENT SUCCESS SETS THE STAGE FOR NEXT-GENERATION HCD-14 GENESIS REVEAL AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW
HCD-14 Genesis Provides a Glimpse into Future Hyundai Premium Vehicle Design
Eye-tracking Technology and Interactive 3-D Gesture Recognition Hint at Future Technologies in Hyundai’s Premium Vehicle Lineup
Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, today Hyundai unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept at the North American International Auto Show.
"We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO, Hyundai Motor America. “This success paves the way for a new generation of rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”
PREMIUM SEGMENT SHARE GROWTH
|Total Hyundai Premium Models||6,167||21,889||29,318||36,191||37,945|
|Total Hyundai Premium Retail Share *||1.4%||6.3%||7.2%||8.8%||9.0%|
Genesis and Equus’ premium segment success extends beyond sales and market share. In residual value retention, ALG rates Genesis’ 36-month residual value higher than both its Asian and domestic competition, while Equus residual values exceed its well-established European competitors after three years of ownership.
|ALG Residual Values (%)||Genesis|
|ALG Residual Values (%)||Equus||Lexus|
Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before. Since the launch of Genesis in 2008, the share of Hyundai buyers with household incomes above $100,000 has increased by 25%, indicating just how far products like Genesis have improved demographics for the brand. Finally, despite capacity constraints, Genesis Coupe annual sales have exceeded those of its Infiniti G37 premium coupe competitor since its introduction to the premium sport coupe segment in 2009, and it remains one of the fastest turning vehicles in Hyundai’s lineup.
FLUIDIC PRECISION DESIGNHCD-14 Genesis conveys a fluidic-precision, liquid-metal design language. Craftsmanship quality is conveyed via gemstone-like design surfaces. A bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design. From the side view silhouette, classic rear-drive sport sedan proportions are conveyed by an extended dash-to-axle length, short overhangs, large-diameter wheels, sharply-tapered greenhouse, and short rear deck. Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design.
“We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America. “Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Inside, a driver-centric cockpit prioritizes dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”
ACTIVE DRIVER SAFETY TECHNOLOGYWhile the HCD-14 Genesis exterior design makes a statement all its own, the driver’s environment is where its technological innovation breaks new ground. Ergonomics engineers eliminated the traditional center stack, developing an intuitive driver interface system that allows the HCD-14 driver to better keep his eyes on the road. Freed from traditional design restrictions, designers created a controls layout devoid of intimidating clusters of buttons and knobs. Using state-of-the-art driver eye-tracking and 3-D hand-gesture recognition, HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls. Once a specific feature is selected via eye-tracking, thumb controls or gesture recognition can be used to select navigation, infotainment, audio, HVAC, and even smartphone connectivity functions. This intuitive interface provides the driver with complete control while keeping his eyes safely above the cowl plane, using a windshield heads-up display (HUD) for minimal driving distraction. This proprietary interface represents Hyundai’s vision for future vehicle HMI and sets a new benchmark in active driver safety technology.
DRIVER-CENTRIC VEHICLE DYNAMICSHCD-14’s innovative eye-tracking and gesture-based controls reduce typical driving distractions, resulting in a more focused driver able to better appreciate the day-to-day satisfaction of exceptional vehicle dynamics. To this end, HCD-14 Genesis vehicle dynamics take the driver to a new level of involvement, focus, and control. An ultra-rigid chassis with strategic use of high-tensile steel provides a vault-like platform for the rear-drive powertrain configuration. Sophisticated five-link front and rear suspension reduces suspension-travel changes to camber and toe for consistent grip out of bends. A multi-mode power steering system retains road feel and feedback advantages while yielding the efficiency benefits of an electronic system. Low-profile performance tires yield outstanding turn-in response, mid-corner grip, and road feel. A sophisticated yaw-control system provides multiple driver-selected options for changing road conditions and driving preferences. Such an advanced complement of tarmac-gripping technologies requires an equally-impressive powertrain to be fully exploited, and the Hyundai-developed Tau® V8 engine is more than up to the task.
DIRECT-INJECTED TAU® V8 POWERThe HCD-14 Genesis powertrain features the award-winning Hyundai Tau® V8 engine, displacing 5.0-liters, with direct injection and Dual Continuously Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb efficiency. HCD-14 Genesis uses optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8-speed automatic transmission is performed via paddle shifters. HCD-14 Genesis exhaust is ceramic-lined and was tuned for minimal backpressure, maximum high-rpm horsepower, and a deep baritone note, with cooling fins integrated into ultra-wide exhaust tips.
HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.