Acura shows SUV-X Concept in China


Acura took the wraps off of the SUV-X Concept at Auto Shanghai 2014 that previews a production model that will debut in the near future. The SUV-X (not the production name hopefully) will be a global model that will join the ranks of the increasingly competitive small SUV/CUV market. The design is an interesting departure for Acura with numerous swoops and curves that is said to be the upscale Honda's new styling direction. We shall see. At least they are trying something new. This is one that will need to be seen in the flesh. It could be great or overdone (I'm afraid it is approaching the latter). At least the shield grille seems to look better here. More to come...

Source: Acura - Brief press release and video after the jump.


Press Release:

Acura Exhibits World Premiere of the "Acura Concept SUV-X" at Auto Shanghai 2013

SHANGHAI, China, April 20, 2013 - Acura today exhibited the world premiere of a design concept model, the Acura Concept SUV-X, at Auto Shanghai 2013 (the 15th Shanghai International Automobile Industry Exhibition, press day: April 20, public days: April 23 - 29).

•Acura Concept SUV-X

The Acura Concept SUV-X is a global concept vehicle for a small SUV developing primarily for the Chinese market. This is the first time for Acura to introduce the world premiere of a concept model outside of North America. Emotional and sharp styling and driving performance, together with the environmental performance of a small vehicle and excellent utility of an SUV are all fused together at a high level in this vehicle. Acura is planning to begin local production and sales in China of a mass-production model based on this concept vehicle for its market in about next three years.

•Comment by Takanobu Ito, president & CEO of Honda Motor Co., Ltd.

"We are planning to produce the mass-production model of the Acura Concept SUV-X locally in China. With the hope that our Chinese customers will more closely feel the values offered from Acura, we will begin preparing for the start of the local production. In China, where dynamic growth continues, both Acura and Honda will keep up our efforts to enhance products and technologies that will offer new joys of mobility to our customers."