Rolls-Royce Wraith powers into Shanghai


Rolls-Royce has added to the company's line-up with the new Wraith performance coupe. While the V12 (624 hp) and eight-speed ZF automatic will help the latest Rolls coupe get to sixty from a standstill in 4.4 seconds, luxury and grand touring are the name of the game. With leather and wood everywhere as you would expect in a Rolls, the Wraith adds some style with the front-opening "Coach" doors and fastback roofline. This is one of those "if you have to ask" cars, that will start at just over $320,000 (using today's exchange rates) and go up from there especially if you make extensive use Of Rolls-Royce's bespoke program and really, why wouldn't you? Couple of outstanding features include the on-board valet, the Satellite Aided Transmission that uses GPS data, and the starlight interior roof. At this price point, why wouldn't you have stars in the headliner? This is a large car that puts the capital GT in grand touring. The first deliveries will begin in the fourth quarter of this year. If you've got the bucks and you want to be one of the first, get thee to thine Rolls-Royce dealer and discuss your order. Nice looking car...

Source: Rolls-Royce - Press releases (2) and video after the jump.




Press Release:
ROLLS-ROYCE MOTOR CARS AT AUTOCHINA SHANGHAI 2013

  • Asia Pacific premiere for Wraith, the most powerful, dynamic Rolls-Royce in history
  • World debut of Alpine Trial Centenary Collection Ghost – the first Bespoke car to pay homage to a heritage Rolls-Royce
  • Record year for Bespoke in China
  • Plans to ensure continuing sustainable growth in China and Asia Pacific announced
Wraith, the most powerful, dynamic motor car in Rolls-Royce Motor Car’s 109 year history made its Asia Pacific debut at AutoChina Shanghai on Saturday 20 April 2013.

Billed as the ultimate gentleman’s gran turismo, Wraith embodies the spirit of company founding-forefather, pioneer aviator and noted adventurer Charles Stewart Rolls, whilst presenting a character defined by ‘power, style and drama’. With just a hint of the noir.

“I am proud to introduce Wraith to Asia Pacific here in China, a highly important market for the marque.” commented Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “We have taken great pleasure in introducing a new generation of successful Asian entrepreneurs to Rolls-Royce ownership in recent years. Wraith promises to build on this success, forming a key part of our plans for sustainable growth in the region. I have every confidence the car’s marriage of dynamism; bold styling and luxury will broaden the marque’s appeal further, attracting even more successful and confident Asian men and women to Rolls-Royce in the future.”

The promise of Wraith’s inherent dynamism is expressed in the bold-sweeping lines of the car’s fastback design – echoing the image of a world-class athlete poised in the starting blocks. Muscular, rear-haunches, deeply recessed grille and wide rear track further hint at the car’s dynamic intent.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp/465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp/420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to Rolls-Royce’s famous ‘magic carpet ride’. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; motorway junctions and roundabouts are all anticipated in advance meaning Wraith’s transmission is constantly poised to deliver on its promise of performance.

Of course, like any Rolls-Royce, Wraith is a car whose starting point is unabashed luxury. On opening the coach-doors, the beholder is invited into a warm, cosseting environment, furnished beautifully in the finest materials.

An expanse of wood called Canadel Panelling, named after the famous cover in the South of France where Sir Henry Royce and his design team spent their winters, sweeps through the entire interior. This tactile, luxurious finish serving as testament to the extraordinary craftsmanship and attention to detail employed at the Home of Rolls-Royce in Goodwood, England.

The glamour is completed with Starlight Headliner, one of the most enduring and popular Bespoke features, available outside of the pinnacle Phantom family for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky, contributing to an interior ambience, unparalleled in the automotive world.

Improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

The Spirit of Ecstasy Rotary Controller allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen. This feature works for users who write Chinese Simplified, Chinese Taiwan, Chinese Traditional, Chinese Traditional Hong Kong, Korean and Japanese.

Voice activation commands come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.

The first deliveries of Wraith to Chinese customers are expected  in the fourth quarter this year.



Alpine Trial Centenary Collection
“The sight of a group of cars running up a mountain road at high speed with a superb easy gait, to which little variation in the road surface gave the semblance of a greyhound in its stride, was inspiring…” The Autocar, June 1913.

AutoChina Shanghai 2013 also plays host to the world debut of the latest Bespoke Collection from the world’s pinnacle super-luxury marque.

The Alpine Trial Centenary Collection celebrates an extraordinary moment in Rolls-Royce and automotive history. A century ago this June, four Rolls-Royce Silver Ghosts embarked on the Austrian Alpine Trials, the most arduous test of automotive endurance of the time.

In performing without fault over 1820 grueling miles of near impassable mountain terrain, the Rolls-Royce works team and privateer entrant James Radley helped cement the marque’s reputation for peerless reliability and mechanical excellence, a reputation the company proudly retains today. In doing so establishing the legend of Rolls-Royce as maker of the ‘Best Car in the World’.

This limited edition of Rolls-Royce Ghosts feature exquisitely crafted design cues that pay tribute to these extraordinary motor cars. The exterior paint hue, for example takes close inspiration from Radley’s Silver Ghost, a car that stands side-by-side with the 2013 model in Shanghai.

The Radley car’s distinct black grille and wheels are also replicated across the collection – the first time a painted grille has adorned a contemporary Rolls-Royce motor car.

The cabin plays host to Bespoke details that elegantly tell the story of the Alpine Trial. The clock displays the rally’s timing schedule, whilst inlays to rear picnic tables and the front fascia express the topography and distances of the Alpine route. Each element is meticulously hand-crafted and researched to ensure accuracy, epitomising hallmark Rolls-Royce attention to detail.

A hand-painted coach-line referencing the four participating Rolls-Royces and headlining, colour-matched to the hood of Radley’s car completes a beautiful homage.

This is the first time a Bespoke model has taken inspiration from a heritage Rolls-Royce.

“The 1913 Alpine Trial was an extraordinary moment in the rich history of Rolls-Royce Motor Cars. China, a country with a profound appreciation of heritage is the perfect place to launch this exceptional Bespoke collection.” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The standards of engineering and pioneer spirit required to achieve such feats stands as inspiration to everyone associated with the marque. The Bespoke Alpine Trial Centenary Collection is a fitting tribute to these achievements. It is testament to the enduring quality of a Rolls-Royce motor car that this 2013 car stand side-by-side with a participant in the original trials, the 1913 Radley Silver Ghost."

Sustainable growth plans for China and Asia Pacific
China was the second single largest market for Rolls-Royce Motor Cars in 2012, closely behind the USA. Building on this success the marque will continue to target sustainable growth in China.

A positive start to 2013 is underpinned by significant expansion plans. New dealerships in Nanning, Kunming and Taiyung will add to the 16 existing showrooms in China. The recently opened space in Shenyang is the largest Rolls-Royce showroom in the world. These developments demonstrate the marque’s long-term commitment to a market that has contributed significantly to successive record years.

Commitment to the wider Asia-Pacific region is expressed in plans for further expansion in established and new markets. As consumer confidence builds in Japan - the second largest market in the region behind China – a new showroom in Osaka will open, adding to existing bases in Tokyo and Yokohama. The marque’s first showroom in Western Australia will also be established.

Expansion into emerging markets also continues. The second-half of the year will see new showrooms in Ahmadabad and Chandigarh in India opened, the fourth and fifth on the sub-continent, whilst Bangkok will play host the marque’s first ‘Boutique Showroom’ in the region. Rolls-Royce Motor Cars will also establish presences in Vietnam (Hanoi) and the Philippines (Manila).


Press Release:
WORLD DEBUT FOR ROLLS-ROYCE WRAITH AT GENEVA MOTOR SHOW

  • Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465 kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6)
  • Debut of Satellite Aided Transmission. A technology that uses GPS mapping data to ensure the correct gear is always pre-selected for the road terrain ahead
  • Voice activated connectivity augments effortlessness – the ‘on-board valet’
  • Canadel Panelling sweeps through a sumptuous, contemporary and yacht-like interior cabin

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marque also presents a unique character defined by power, style and drama. With just a hint of the noir.

“Today we launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” commented Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

Rolls-Royce Chairman and BMW Group board member Harald Krüger added the following: “The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of groundbreaking new models like Rolls-Royce Wraith, a magnificent addition to the product range.”

In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780 Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as “navigate to Piccadilly in London.”

Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy Rotary Controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Europe, Wraith will be priced at c. €245k. Confirmation and further pricing details in all markets will be revealed later in the year.

First deliveries of Wraith will be made to customers in the final quarter of 2013.