Chevrolet Silverado takes to the High Country


Somebody at GM has been paying attention. GM wouldn't let Chevy go all out with a luxe truck, cuz that was what GMC was for, right? They learned that not everyone wants to step up to a GMC. Some want to step up to a premium Silverado (I mean look at all the loaded Ford F-150s) and the marketers at GM are finally going to let those folks have what they want. Enter the 2014 Chevy Silverado High Country. The High Country comes pretty much loaded as a crew cab model featuring the 5.3-liter V8 (355 hp), full Saddle Brown leather interior, chrome trim, body-colored bumpers, Halogen headlamps, special 20-inch wheels, Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio, and front and rear park assist. The only available options include the 6.3-liter V8, all-wheel drive, pick-up box size, a chrome rear bumper with CornerStep, integrated trailer brake controller, sunroof, navigation, and a rear-seat entertainment system, as well as a High Country Premium Package which includes heated steering wheel, driver alert package, adjustable pedals, and integrated trailer brake controller. If this looks like your king of people and stuff mover, check with you local Chevy dealer about availability.

Source: Chevrolet - Press release and video after the jump.



Press Release:
Silverado Adds Rugged Luxury with New High Country


  • New crew cab model to compete in premium pickup segment
  • Unique exterior appearance, saddle brown interior
  • Standard 5.3L V-8 with 355 horsepower, up to 23 mpg highway
The 2014 Silverado High Country will further broaden Chevrolet’s portfolio in the premium pickup segment when it joins the LTZ and Z71 models in the Silverado lineup this fall.

Silverado High Country is distinguished by a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.

Inside, Silverado High Country features an exclusive saddle brown interior, with authentic materials throughout. Features include heated and cooled perforated premium leather front bucket seats with High Country logos on the headrests, Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and front and rear park assist.

“High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance,” said Maria Rohrer, Silverado marketing director. “But at the same time, High Country is 100-percent Chevy truck, with the capability and dependability customers have relied on for more than 95 years.”

Standard engine for the Silverado High Country is the 5.3L EcoTec3 V-8, SAE-certified at 355 horsepower (250 kW), with class-leading V-8 fuel economy of up to 23 mpg highway (2WD models). The all-new 6.2L EcoTec3 V-8 also will be available. Both engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing, proving the refined power and torque truck customers expect. Both seamlessly switch to four-cylinder mode to save fuel during light-load driving.

Because of the high level of standard equipment, Silverado High Country will offer only a few options. In addition to the 6.2L EcoTec3 V-8, they include a chrome rear bumper with CornerStep, integrated trailer brake controller, sunroof, navigation, and a rear-seat entertainment system as well as a High Country Premium Package which includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.