Toyota announces pricing for all-new 2014 Corolla w/videos


Toyota's all-new Corolla is an important new offering for the Japanese automaker in an increasingly competitive compact auto segment. Toyota sells a lot of Corollas and to stay competitive Toyota has made some changes to the Corolla recipe for 2014. Equipment levels have risen as have the number of Corolla models. Now you can get a "base" L. model, the popular LE trim, the sporty S, and the new LE ECO model. Prices start at $16,800 for an L model with a six-speed manual transmission. Add a four-speed automatic (really Toyota!) and pricing begins at $17,400. Step up to the volume LE model and be prepared to spend $18,300 (price includes a CVT transmission). S models start at $19,000 with the CVT tuned to duplicate a seven-speed automatic. The new top-of-the-Corolla line, the LE ECO with CVT, starts at $18,700 with LE ECO Plus models starting at up to $20,100. (All prices do not include, taxes, license, fees, options, and $810 destination.) In fact all but the L trim level offer Plus and/or Premium trim upgrades (see price chart after the jump). Popular optional packages include the Moonroof and Driver's Convenience packages that allow you to get just the right Corolla for your needs, desires, and budget. The new Corolla is a big improvement over the out-going car, but the big question is, "Will it be good enough to maintain today's sales numbers?" Some folks buy Corollas regardless of whether it is even competitive with other compacts, but if you strive for a point A to point B vehicle that is going to get you there with little fuss, the Corolla just might be your car. If you want a little fun, select the S model, but I'm not a fan of the buzziness of CVTs so we shall see if Toyota has smoothed out the roughness and out-of-sync nature of the continuously-variable tranny. ECO models can achieve as much as 42 mpg/highway (EPA est.). For more info including standard equipment by trim level as well as four brief videos, check out the press release after the jump.

Source: Toyota - Press release, stats, videos (4) and pics (4) after the "read more" jump.



Press Release:
Pricing Announced for 2014 Toyota Corolla


All-new Corolla remains a strong value in the compact segment

The all-new 2014 Corolla will offer its dramatically elevated design, efficiency and renowned Toyota quality, at an extremely attainable price. The world’s most popular compact sedan will remain a legendary value in the segment.

The 2014 Corolla is available in four distinct grades: L, LE, S, and the new LE Eco grade. The Corolla lineup offers a vehicle for broad range of customers, from the familiar value-minded to shoppers seeking a more premium compact car.

The Corolla enters the market with an MSRP of $16,800 for the L grade with a new 6-speed manual transmission. The Corolla L with 4-speed automatic is priced at just $17,400. The Corolla L includes a long list of contemporary standard features:
  • LED lowbeam headlamps with LED daytime running lights,
  • Standard Bluetooth connectivity
  • Driver and front passenger Whiplash-Injury-Lessening (WIL) seats
  • Eight airbags, including a new drivers knee airbag and passenger seat cushion airbag. 
The Corolla LE targets the heart of the compact segment with a more upmarket list of features at a value price. The LE starts at $18,300, which is only $120 above last year’s Corolla LE. The LE offers a list of convenient standard features that enhance the Corolla experience:
  • Backup monitor
  • Climate control
  • Cruise control
  • Keyless entry
  • Entune Audio (including 6.1” touchscreen)
  • Improved fuel economy afforded by the new CVTi-S transmission. 
The sporty-themed Corolla S is available at $19,000, which represents a $60 reduction versus the outgoing model. The Corolla S offers a more athletic look and feel. Enhancements to the Corolla S include:

  • An aggressive lower front grille with a piano black finish and chrome surround
  • Unique suspension tuning for available 17-inch wheel package
  • Available paddle shifters (with CVTi-S) to actuate sequential 7-speeds
  • Sport cluster gauge with TFT meter
  • Ornate piano black instrument panel
  • Supportive sport seats
  • Leather steering wheel cover 

    The all new Corolla LE Eco trim level offers enhanced fuel economy due to a 140-hp Valvematic- equipped engine, improved aerodynamics, and unique CVTi-S tuning. The LE Eco enters the market at $18,700. The Corolla LE Eco will offer an EPA rating of 42 mpg on the highway, giving it the best highway fuel economy in the class for a vehicle equipped with an automatic transmission (excluding electric vehicles, hybrids, and diesels).

    New Elevated Corolla Models
    The Corolla adds two new models to the LE, S, and LE Eco grades. The Plus model adds alloy wheels plus select features as standard equipment. The Premium model adds alloy wheels and Softex seats as standard equipment.

    LE Plus: 16” alloy wheels and integrated fog lights
    LE Premium: 16” alloy wheels, integrated fog lights, and Softex seats
    S Plus: 17” alloy wheels and rear disc brakes
    S Premium: 17” alloy wheels, rear disc brakes, and Softex seats
    LE Eco Plus: 16” alloy wheels, integrated fog lights, chrome beltline, Eco driving mode
    LE Eco Premium: 16” alloy wheels, integrated fog lights, chrome beltline, Eco driving mode, and Softex seats

    Complete Model Pricing
    With the addition of Plus and Premium models, there are 12 Corolla models available.

    Grade
    Transmission
    MY14 MSRP
    MY13 MSRP
    Change
    L
    6MT
    $16,800
    $16,230
    $570
    L
    4AT
    $17,400
    $17,060
    $340
    LE
    CVTi-S
    $18,300
    $18,180
    $120
    LE Plus
    CVTi-S
    $18,700
    NA
    LE Premium
    CVTi-S
    $19,400
    NA
    S
    CVTi-S
    $19,000
    $19,060
    -$60
    S Plus
    CVTi-S
    $19,700
    NA
    S Premium
    CVTi-S
    $20,400
    NA
    S Plus
    6MT
    $21,300*
    $18,230
    $3,070
    ECO
    CVTi-S
    $18,700
    NA
    ECO Plus
    CVTi-S
    $19,400
    NA
    ECO Plus
    CVTi-S
    $20,100
    NA

    * The Corolla S Plus equipped with a 6-speed manual transmission is built in one configuration only and includes 17” alloy wheels, moonroof, Entune™ Premium Audio with Navigation and App suite, and Smart Key as standard equipment.

    Corolla Option Pricing
    Corolla offers two option packages on all Plus and Premium models.
    Package
    Contents
    MSRP
    Model Applicability
    Moonroof
    Power tilt/slide moonroof with sliding sunshade
    $850
    LE Plus, LE Premium, S Plus*, S Premium*, LE Eco Plus, LE Eco Premium
    Drivers Convenience P
    ackage
    Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, panic, trunk-release, and liftgate functions


    Entune Premium Audio - includes the Entune Multimedia Bundle with navigation and app suite, AM/FM CD player with MP3/WMA playback capability, 6 speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology and 6.1 in high resolution touch-screen display with HD radio with traffic and weather, SiriusXM Radio with 90-day All-Access trial, Gracenotes
    $1510
    LE Plus, LE Premium, S Plus*, S Premium*, LE Eco Plus, LE Eco Premium

    *CVTi-S model only

    The popular Blizzard Pearl Paint will be available on all LE Eco models for a $395 charge.

    Toyota vehicles and Destination, Processing, and Handling (DPH) fee
    The Destination, Processing and Handling (DPH) fees shall be increased for all vehicles except for the Large Trucks and Large SUV categories
    DPH CURRENT ($) NEW ($)  CHANGE ($)
    Passenger Car $795 $810 $15
    Small Light Truck  $845 $860 $15
    Large Truck SUV $995 $995 $0
    Scion $755 $755 $0

    The DPH fee is based on the value of the processing, handling and delivery services Toyota provides. Toyota’s objective is to set this fee at a level that is competitive with the amount charged by other manufacturers for similar services and takes into account such factors as fuel prices.

    The Delivery, Processing and Handling fee for vehicles distributed by SET and GST may vary.


    About Toyota
    Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold over 2.3 million vehicles in 2012. Toyota directly employs nearly 39,000 people in North America and its investment here is currently valued at more than $27 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals over $26 billion.
     Public Web site: http://www.toyota.co