Ford to unveil new Vignale branding at Frankfurt Motor Show with Mondeo Vignale Concept


Ford will debut what I call the "Vignale (pronounced: Vin ya le) Experience" at the Frankfurt Motor Show. The first model to get the Vignale treatment will be the Euro Mondeo (Fusion in the US) in both sedan and estate (below) versions that would provide customers with a more upscale vehicle (consider it Titanium squared) and a premium dealer experience. The Vignale retail experience includes services such as collection and delivery for vehicle servicing, free lifetime carwashes and invitations to special events. Other services would include VIP air-travel services including collection services, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues. Vehicle upgrades include, on the Mondeo, a revised front clip (see slideshow) with a new grille, LED headlights, unique bumper, and foglights; quilted, premium leather seats; an exclusive Vignale color, “Nocciola" (shown); soft-touch leather trim accents; SYNC with MyFord Touch in-car connectivity that will enable integration of smartphones and deliver WiFi capability; front and rear Park Assist with Rear View Camera; and more. “Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, vice president, Marketing, Ford of Europe. Don't know what this might do to the introduction of Lincoln vehicles to Europe, but Vignale models will extend to other Fords like the upcoming S-Max, Focus, and...? More to come, I'm sure...

Source: Ford - Press release and slideshow after the "read more" jump.






Press Release:
Ford Introduces Unique ‘Vignale’ Product and Ownership Experience in Europe; Unveils Ford Mondeo Vignale Concept


  • Ford of Europe announces plans to launch Vignale – a unique upscale product and ownership experience – in early 2015
  • Ford reveals new Ford Mondeo Vignale Concept that provides a first look at the vision for Vignale, including unique interior and exterior design touches, premium craftsmanship, exclusive specification and technologies
  • Ford Mondeo Vignale Concept includes special 20-inch alloy wheels; chrome detailing; unique front bumper, fog lamp and grille design; quilted, premium leather seats; and an exclusive Vignale colour, “Nocciola”
  • Ford’s vision for the Vignale retail experience includes services such as collection and delivery for vehicle servicing, free lifetime carwashes and invitations to special events
  • The first new Ford Vignale model will be based on the all-new Mondeo with other Vignale models coming soon to Europe
Ford Motor Company today said it plans to launch a unique upscale product and ownership experience in Europe called Vignale.

Ford provided a first glimpse of its vision for Vignale (pronounced: Vin ya le) by revealing the Ford Mondeo Vignale Concept, which offers unique design touches, high quality craftsmanship, exclusive specification and advanced technologies.

“Vignale will offer the highest expression of the Ford brand in Europe from a product and from an ownership experience perspective,” said Stephen Odell, Ford’s president of Europe, Middle East and Africa. “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”

Ford chose to present the new Ford Mondeo Vignale Concept with an exclusive and sophisticated four-door saloon body style, and also as a wagon; both featuring 20-inch Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” paint colour.

The Ford Mondeo Vignale Concept also features quilted trim, chrome lower mouldings and leather armrests for door interiors, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest. Embossed scuff plates and luxury floor-mats with high-quality edge wrap enhances an ambience that combines traditional coach-building with contemporary design and material trends.

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver WiFi capability, while front and rear Park Assist with Rear View Camera will make parking easier and Adaptive LED headlamps will deliver enhance visibility.

Ford is continually developing its own unique take on modern luxury and design, and this year was the first auto manufacturer to participate in the world’s leading furniture design show – Salone Internazionale del Mobile in Milan. The company’s design DNA and the influence of furniture and fashion trends was evident in the bespoke Ford Design chair, lamp and watch displayed at the event.

“Influences that range from architecture to fashion combine to create for the Mondeo Vignale Concept a sense of high quality and a feeling of timelessness – alongside the very latest advanced technologies,” said Stefan Lamm, exterior design director, Ford of Europe.

Selected Ford dealerships will offer a tailored Ford Vignale experience, which promises to deliver high service levels and stimulating, stress-free environments where customers can sample exclusive materials and colours, and discover exciting features and technologies.

The Ford Vignale vision includes providing customers with collection and delivery for vehicle servicing, a free lifetime carwash and invitations to exclusive events. Customers also could expect a dealer principal greeting on the handover of their new car, a named and dedicated point-of-contact and branded handover documents including a leather document wallet.

Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford’s large car sales in Europe.

Vignale is also inspired by exclusive services from beyond the world of automotive. These include VIP air-travel services that offer collection services, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues.

“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, vice president, Marketing, Ford of Europe.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 177,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.