Cadillac announces pricing and arrival date of the all-new 2014 ELR hybrid - w/video


Cadillac's stunning ELR plug-in hybrid will be available in January with a "base" price of $75,995 which includes a $995 destination fee, but does not include options, taxes, license and other fees. Since Cadillac revealed the Converj Concept many moons ago, enthusiasts have been waiting for the production version and here it is. Okay, let's get started. The 2014 (might change to '15) Cadillac ELR is a beautiful vehicle that is based on Volt mechanicals. Cadillac is calling the ELR an electrified vehicle while Chevy has been known to call the Volt an extended-range EV (electric vehicle) which is technically incorrect since the engine can drive the vehicle without an electrical assist. A true extended-range EV, like BMW's new i3, uses an engine to drive a generator that charges the batteries alone and cannot power the vehicle directly. A minor point? Maybe, but I wonder why GM seems intent on changing definitions. Are they embarrassed by their technology? They shouldn't be. Maybe it has to do with government mandates and regulations. That makes more sense and the fact that GM doesn't seem to be close to selling a true EV while their competition is already selling them.

Early rumors surrounding the ELR suggested that the car would get an engine upgrade for improved performance. This press release doesn't quote actual numbers, but it seems to intimate that the ELR will be carrying a Volt drivetrain which makes one question the more than $75k price. Even with tax rebates, the car is expensive. It should sell fairly well to wealthy early adopters in the beginning, but the price will be a problem going forward. And with the way things are going in Washington D.C., I wouldn't count on the tax rebates continuing. Am I complaining? You bet. With pricing closer to the original Volt (around $40k), Cadillac would sell lots of ELRs even if they were somewhat decontented. Maybe GM doesn't have the capacity. But it is a shame that this stunning car will be priced out of the reach of most folks. More info to come closer to the ELR's official debut (and arrival at dealers) in January. A lot can happen between now and then...How 'bout an ELR with a 2.0-liter Turbo mated to the hybrid drivetrain for around $50k?

Source: Cadillac - Press release after the "read more" jump.



Press Release:
Cadillac ELR Sales to Begin in January

Nationwide distribution, pricing announced for electric luxury coupe


Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology.

Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination.

“The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”

Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357).

As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles.

The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim.

Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.

ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available.

The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator.

About Cadillac
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com.