Toyota drops prices on 2014 Prius Plug-in Hybrid


Toyota's Prius Plug-in Hybrid is getting close to the end of its product cycle. As a result of this along with the maturation of its hybrid tech, Toyota is dropping prices by about $2,000 on the "base" Prius Plug-in Hybrid model (equivalent to a regular Prius Three) to $29,990 (plus taxes, license, fees, and options) with no drop in content. Step up to the Advanced model and you'll spend $34,905 (plus) which is a price drop of almost $5k. Advanced model equipment upgrades include navigation with Entune and JBL, SofTex-trimmed heated front seats, 8-way adjustable driver's seat, head-up display, and safety connect. The optional Technology Package ($2,610) will add DRCC (Dynamic Radar Cruise Control), PCS (Pre-Collision System), and LED headlights and fog lights. The 2014 Prius Plug-in Hybrid goes into production soon and will be available in November. The Prius Plug-in is available in 15 states: California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii. Price drops apply to 2014 model-year cars only.

Source: Toyota - Press release after the "read more" jump.





Press Release:
2014 Toyota Prius Plug-In to Start Under $30,000

  • Base Prius Plug-in model MSRP reduced by $2,010 to $29,990
  • Prius Plug-in Advanced model MSRP reduced by $4,620 to $34,905
It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible.

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:
  • Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  • Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  • Ability to drive extended distances in EV Mode, helping to increase fuel efficiency
  • Unique 10-spoke alloy wheels
  • 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year
Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH). The Prius Plug-in Advanced will still offer popular features including:
  • Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
  • SofTex-trimmed heated front seats
  • 8-way power-adjustable driver’s seat with power lumbar support
  • Head-Up Display
  • Safety Connect
The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker (www.arb.ca.gov/msprog/carpool/carpool.htm). The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii). For special deals in your local area, please visit www.buyatoyota.com.


Grade Engine/ Trans. Highlight Features 13MY MSRP 14MY MSRP MSRP $ Change MSRP % Change
Plug-in Hybrid 1.8-liter HSD/
E-CVT
Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare
 
$32,000 $29,990* -$2,010 -6.3%
Plug-in
Hybrid Advanced
1.8-liter HSD/
E-CVT
Prius Plug-in Hybrid plus:
Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect
$39,525 $34,905* -$4,620 -11.7%

     











*Prices in Hawaii will vary.

Name Description MSRP
Technology Package (available on Prius Plug-in Advanced) Dynamic Radar Cruise Control, Pre-Collision System, LED Headlights and Fog Lights $2,610
Special color Blizzard Pearl $395



NOTE TO EDITORS:  Photos of the vehicles that accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.