Cadillac sees red with new ATS Crimson Sport special edition - w/video


Cadillac is getting into the special edition business with the new 2014 ATS Crimson Sport Edition special. The ATS CSE package can be added to the 272-horsepower ATS 2.0T Performance Collection (with automatic transmission) or 321-horsepower 3.6L Premium Collection (with rear- or all-wheel drive). Crimson Sport ATS models feature the Crimson Red Metallic exterior paint that has been seen on high-performance Caddies in the past along with special Sport touches and features. Upgrades include a heated steering wheel in microfiber suede, a microfiber suede shift lever, and heated front seats on the inside and 18-inch Manoogian Dark Silver Premium Painted wheels; a ground effects package with color-matched front splitter, rocker moldings and rear diffuser; and an aero decklid spoiler outside.Interior colors include Morello Red with Jet Black accents, Caramel with Jet Black accents, Jet Black with Jet Black accents or Light Platinum with Jet Black accents. Options include the Track Package (with 3.50liter engine), navigation, sunroof, the Driver Assist Package. and the Advanced Security Package. Prices start at $46,010 (plus taxes, license, destination, fees, options) for the 2.0T Performance Collection and $51,010 (+) for the 3.6L Premium Collection. ATS Crimson Sport Editions will be arriving at your local Cadillac dealer within days and production will end this Summer. So if this is the ATS you've been waiting for, now is certainly the time... Brief press release and regular ATS B-roll video after the jump.

Source: Cadillac - Press release, pic, and ATS B-roll video after the "read more" jump.


Press Release:
Cadillac Introduces ATS Crimson Sport Edition

Special edition highlights the sporting dynamics, striking design of the ATS


Cadillac enhances the dynamic performance and design of the 2014 ATS sedan with a new, limited-edition Crimson Sport special edition. Produced only during the spring of 2014, the special edition sedan is characterized by its unique Crimson Red Metallic exterior paint and a collection of its sportiest performance attributes, including an available Track Package.

The Crimson Sport ATS can be had with four different interior environments: Morello Red with Jet Black accents, Caramel with Jet Black accents, Jet Black with Jet Black accents or Light Platinum with Jet Black accents. Other exterior enhancements include exclusive 18-inch Manoogian Dark Silver Premium Painted wheels; a ground effects package with color-matched front splitter, rocker moldings and rear diffuser; and an aero decklid spoiler.

Inside, upgrades include a heated steering wheel in microfiber suede, a microfiber suede shift lever and heated front seats.

Buyers can opt for the Crimson Sport Edition on either the 272-horsepower ATS 2.0T Performance Collection (with automatic transmission) or 321-horsepower 3.6L Premium Collection with rear- or all-wheel drive. Navigation, sunroof, the Driver Assist Package and Advanced Security Package are all optional. Rear-wheel-drive 3.6L models also offer a Track Package.

The award-winning Cadillac ATS sedan balances performance and refinement, wrapped in a progressive expression of Cadillac’s Art & Science design philosophy. Named 2013 North American Car of the Year, the ATS compact luxury sedan has drawn new customers to the brand and helped to continue the evolution and elevation of Cadillac.

The 2014 Cadillac ATS Crimson Sport Edition will be available in dealerships at the end of March. The limited-edition package carries an MSRP of $46,010 for the 2.0T Performance Collection and $51,010 for the 3.6L Premium Collection.

About Cadillac
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