Just For Fun ACWWG: The CITROËN C1...Naturally Urban



Here's one from the Another Car We Won't Get (ACWWG) files, a cute commercial for the new C1 subcompact. It's totally urban...enjoy!

Source: CITROËN - Brief press release after the "read more" jump.

Press Release:
CITROËN C1 ADVERTISING FILM: NATURALLY URBAN

Following its arrival in the showrooms a few weeks ago, the new CITROËN C1 can now be seen in an advertising campaign that reflects its personality.

Cheerful and confident, this new city car makes light work of the challenges of urban driving.

Premiered on television from tomorrow, the advertising film for the new CITROËN C1 takes a light-hearted look at the qualities of this new model, designed and built for the city.

The film features a man driving his new C1 round a deserted car park. Surprisingly, despite all the empty spaces available, he decides to park between two other vehicles in the car park’s only narrow space. After completing the parking manoeuvres with astonishing ease, he gets out of his car looking visibly pleased with himself.

This advert reflects the qualities of the new CITROËN C1, a car ideal for city life, turning challenges into fun: naturally urban.

Taking a fresh look at the city and its challenges, the new CITROËN C1 is available in 3- and 5-door versions. Just 3.46m long, it ships with a choice of two body styles: a hatchback and the open-top “Airscape”.

Nippy and compact, the new CITROËN C1 also makes life easier with useful technologies that are easy to use. A reversing camera, hill-start assist and keyless entry and start are just three of the functions contributing to a relaxed driving experience. It also features a 7” touch drive interface and extended connectivity with mirror screen technology.

The new CITROËN C1 ships with innovative, efficient and economical technologies. These include latest-generation petrol engines such as the PureTech 82 3-cylinder engine (116 Nm of torque), contributing to its ability to head out of the city, when necessary.

Available from €9,950 including VAT, the new CITROËN C1 is part of the renewal of the CITROËN brand, an optimistic response to the urban mobility requirements of today.