Volvo releases all-new XC90 R-Design model

Well this is better. I was underwhelmed by the first shots of the new XC90, but I do like the look of new R-Design trim better than the standard car. As a reminder, the new XC90 will be available in three trim levels,  Momentum (a well-contented vehicle designed to meet the needs of consumers), Inscription (designed for customers that have a focus on craftsmanship, increased comfort with exclusive features not found on Momentum) and the sporty R-Design. R-Design features include 20-inch wheels (22-inch wheels available), satin silver and "silk" metal  body accents (grille, lower front spoiler, window in silk metal and integrated bright roof rails and mirror covers in matte silver), sports seats with perforated leather, and R-Design interior accents (shift knob, pedals, floor mats, and illuminated thread plates), and the 12.3-inch driver display with new infotainment features. Volvo's new e-Drive powetrains will be available including the new T8 hybrid system with more than 400 hp. Interesting. If this looks like your thang, get to your dealer now to place your order to be the first on your block to own this Swedish/Chinese hauler. The first 1927 special edition models sold out in two days, so... Press release and pics after the jump as well as a link to the previous XC90 post (some pics have disappeared...looking into it).

Source: Volvo - Press release after the "read more" jump. Previous XC90 post.

Press Release:
Volvo Cars reveals the all-new Volvo XC90 R-Design

Volvo Cars has released the first images of the R-Design version of the all-new XC90, aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look.

“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”

The visual promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design sports seats in a Nubuck and fine Nappa leather. A choice of Drive-E powertrains offering up to 400 hp and the completely new XC90 chassis ensure an agile driving experience.

The release of the R-Design follows Volvo’s release of 1,927 individually numbered black First Edition XC90’s which were offered for sale exclusively online and sold out in 47 hours.

Distinctive R-Design detailing
The R-Design exterior includes a number of distinguishing details, such as grille, lower front spoiler, window in silk metal, and a R-Design dual tailpipe surround, integrated bright roof rails and mirror covers in matte silver. 20-inch or optional 22-inch R-Design alloy wheels complete the stylish, dynamic look.

Inside, the sports seats and perforated leather steering wheel are accompanied by special R-Design details, such as gearshift knob, pedals, floor mats and illuminated thread plates. The driver also gets an exclusive R-Design leather key remote control.

Tablet-like touch screen
The tablet-like touch screen in the center console and a 12.3-inch fully graphical driver display are of course included in the R-Design. The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet and cloud based products and services.

New trim level strategy
R-Design is one of three choices in Volvo Cars’ reinvented trim level strategy available in the U.S. The very competitive Momentum trim level is a well-contented vehicle designed to meet the needs of consumers. The Inscription trim level is designed for customers that have a focus on craftsmanship, increased comfort and exclusive features not found on Momentum or R-Design. R-Design’s focus is on a sporty and dynamic aura.

“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasize each of their distinctive individual personalities,” said Alain Visser.

About Volvo
Volvo Cars of North America, LLC, ( is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States.