Scion iM Concept to debut at LA Auto Show - w/video

Let's deal with the elephant in the room straight away, the Scion iM Concept is a gussied up European-market Toyota Auris five-door compact hatchback, which is not necessarily a bad thing. The Euro Auris is available with gas, diesel, and hybrid power in an attractive if "normal" looking vehicle. Would the Auris make a good addition to the Scion family? Sure it would and if some of the spiffy new details make it, then all the better. (See Auris press release, pics and video after the jump.) iM duty changes include the revised front and rear fascia, a body kit, flared fenders, large alloys, and "Incrediblue" paint. Very little here is not production possible. With a powerful engine and all-wheel drive, the iM screams possible EVO and WRX killer. We shall see. If you like the look of the iM, let Scion know. Who knows, you might be able to get one real soon. Update: Production of the iM was confirmed by Scion execs. More to come...

Source: Scoin - Press releases, Auris pics and video after the "read more" jump.

Press Release:
Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show
  • European Racing Circuit Styling and Hatchback Versatility for Scion’s Adventurous Audience

Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.

The iM Concept is a five-door compact hatchback with sporty looks inspired by those seen on the European touring car racing circuit. The concept brings in captivating styling with edgy, geometric grille inserts, deep air intakes and fog lights. The custom-blended “Incrediblue” paint is complemented by matte silver and gunmetal accents.

To create a grounded appearance ready for the road, the iM Concept has wide aerodynamics and a lower ride height. The performance inspiration carries through into the 19-inch forged alloy wheels and sporty performance tires. Vented front rotors and 4-piston calipers work with the adjustable height racing suspension to complete the racecar-influenced design.

“The tastes of today’s younger buyers have evolved. They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers,” said Scion Vice President Doug Murtha. “The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers. Stay tuned for more on how we will bring this vision to the road.”

Scion’s press conference will be held at 3:40 p.m. on Wednesday, November 19 at Scion’s display in the South Hall. To follow Scion news at the LA Auto Show use the hashtag #iMDriven or visit

About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd. With a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, the premium micro-subcompact iQ and the xD urban subcompact 5-door, Scion offers distinctive vehicles that reflect owners' passions and aspirations. Scion also appeals to a youthful audience by offering a simple, no haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit

Toyota Auris press release:

The New Toyota Auris

Based on a new architecture, with a lower stance, the new Auris reflects the personal passion of Toyota’s President, Akio Toyoda, to engineer more appealing, dynamically engaging cars whilst building upon the company’s long-established reputation for quality, durability and reliability.

Taking this direction, the engineering team focused on weight management, chassis design, packaging optimisation and powertrain enhancement. They also worked closely with the design team to match the vehicle style to the vehicle architecture.

The result is the new Auris – lighter, more dynamic, better equipped and cheaper to run than ever before. It offers bolder, more confident and sleek styling, improved driving dynamics, a higher quality interior design and further enhancements to improve fuel efficiency, including to its flagship, full hybrid model.

Aerodynamic improvements, an average weight saving of 50 kg and engine enhancements have seen fuel consumption and CO2 emission reductions across the range, further lowering running costs and the Total Cost of Ownership.

On a sales-weighted basis, the new Auris is projected to deliver a fleet average of just 109 g/km, a 13% reduction compared to today’s model.

At launch, the new Auris’ anticipated pan-European sales mix will be approximately 1/3rd full hybrid, 1/3rd diesel and 1/3rd petrol. This not only demonstrates the wide range of customer choice the line up brings, but also that full hybrid is a mainstream proposition, accessible to the largest possible audience.

Generating class-leading emissions of just 87 g/km, virtually no NOx or Particulate Matter, the new Auris Hybrid also delivers significant cost of ownership benefits arising from lower taxation in many European countries and reduced service and maintenance charges.

Designed primarily for Europe, its largest volume market, the new Auris will be built at Toyota Motor Manufacturing UK alongside the Avensis, reinforcing the company’s commitment to its European operations.

With sales starting by the end of this year, the new Auris model range is expected to deliver an increased segment share, focusing strongly on new customers downsizing to the C-segment for the first time, and the increasing importance of fleet buyers looking for low running and maintenance costs and excellent residual values.