Scion picks 2014 SEMA FR-S Tuner Challenge winner


For the past ten years, Scion has chosen one of their vehicle lines to be customized by various groups for the Scion Tuner Challenge at the annual SEMA show. Each group is given the vehicle, seed money, and a limited time frame to complete their entries for the challenge. This year Speedhunters, Super Street magazine, and GT Channel were each given a new FR-S, $15,000 and 90 days to create their FR-S SEMA specials. This year, the Speedhunters Maximum Attack entry (shown here) took home the honors and $10,000. “Speedhunters presented an FR-S that was not only creative and labor-intensive, but stood out to the judges as something fans would love to see at the SEMA show,” said Landy Joe, Scion auto shows and special events manager. “Each team took the Scion FR-S Series 1.0 to new heights and proved that just about anything is possible when it comes to this vehicle.” The runners up ain't too shabby either with machines that you could (would) see on the street. The idea is to show what can be done with just a little bit of money and time. After the jump find the press release and multiple pics of the other entries. Click on the pics for a closer look...enjoy!

Source: Scion - Press release and lots of pics after the "read more" jump.





Press Release:
Scion Showcases SEMA Standouts

Crowns Winner in 10th Annual Scion Tuner Challenge


With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The online international collective digs up exciting stories surrounding car culture.

With a 90-day timeline, the three media partners received a stock Scion FR-S and $15,000 to bring their designs to life. The remaining competitors were Super Street, a magazine dedicated to covering high-performance customized cars and lifestyle, and GT Channel, a car video network focused on drifting videos, car racing and new vehicle tests. First place earned a $10,000 grand prize.
Super Street placed second in the Tuner Challenge, while GT Channel placed third (pics of both cars below).

“Speedhunters presented an FR-S that was not only creative and labor-intensive, but stood out to the judges as something fans would love to see at the SEMA show,” said Landy Joe, Scion auto shows and special events manager. “Each team took the Scion FR-S Series 1.0 to new heights and proved that just about anything is possible when it comes to this vehicle.”
Hoping to bring together several styles and racing heritage, the Speedhunters team added new overfenders from KM4SH, as part of a special edition kit designed by Kei Miura. The custom louvre treatment from Hot Rod Central added vintage style.

“My goal was to customize the FR-S with a 1970s, IMSA style look to it, and I’m incredibly pleased with what we were able to produce,” said Keith Charvonia, technical editor at Speedhunters. “It feels awesome to take home this victory for the Speedhunters team.”

Several additional innovative concept designs also hit the show floor at SEMA. The Scion FR-S T1 built by Jeremy Lookofsky of Cartel Customs, the Scion x Slayer Mobile Amp tC built by Mike Vu of MV DESIGNZ and the Scion x Riley Hawk Skate Tour xB built by Scott Kanemura of KMA Productions each showcased a range of creative and artistic themes. Two members of thrash metal band Slayer demonstrated their tC’s impressive audio enhancements by plugging their guitars into the car and performing a crowd-gathering jam session on the SEMA floor.

About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd. With a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, the premium micro-subcompact iQ and the xD urban subcompact 5-door, Scion offers distinctive vehicles that reflect owners' passions and aspirations. Scion also appeals to a youthful audience by offering a simple, no haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.


Super Street pics (second place):





GT Channel pics (third place):