Dodge adds two new Viper models for 2015


Dodge's Viper has had an interesting year. The current generation Viper is arguably the best one yet, with more of everything including power and refinement. Some might argue that the "refinement" part of the equation isn't necessarily a plus, but when a car's base price hovers just below six figures, you begin to expect more. As a result, Viper sales fell off. To spur sales and to get the Viper back on track, Dodge dropped prices by $15k (Viper SRT base priced at $84,995 +)  more inline with the original car's base pricing when adjusted for inflation. Sales have taken off. To celebrate this renewed interest and to celebrate racing victories, Dodge has added two new models to the Viper portfolio, the track-focused TA 2.0 Special Edition and the more luxo GTS (pics on this page). The Viper TA 2.0 prices start at $101,995 (+ taxes, license, fees, options, destination, gas guzzler taxes) and feature SRT standard features plus a high-performance Aero Package, competition rear spoiler and front lower dive planes, two-piece Brembo Rotors, 18/19-inch Matte Black Sidewinder Wheels, Pirelli P Zero Corsa Tires, dual-mode suspension, five-mode ESC, black Brembo brakes with orange lettering, performance brake pads, carbon fiber structural X-Brace, rear carbon fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching, and a car cover. The Viper GTS prices start at $107,995 (+) and add Laguna leather seats; Alcantara headliner; Harman Kardon 18-speaker sound system; a Nappa leather dash, console, and doors; 18/19-inch polished aluminum Venom wheels; power six-way driver and passenger seats; and unique GTS badging. The GTS Ceramic Blue Special Edition with Ceramic Blue exterior color, Black stripes, orange brake calipers, rear carbon fiber applique, and GTS gloss black badging is a new option. 2015 Vipers also receive the refined 8.4-liter V-10 engine and Tremec six-speed manual transmission that delivers 645 horsepower and up to 20 miles per gallon on the highway. Production of the 2015 Viper has commenced with cars appearing at your local dealer in early 2015. For more info, check out the release and Viper SRT pics after the jump.

Source: FCA/Dodge - Press release after the "read more" jump.



Press Release:
New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer “Sold Orders” With New Pricing and More Content

  • Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000
  • 2015 Dodge Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination)
  • New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders
  • Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track
  • U.S. MSRP of GTS model starts at $107,995 with newly standard Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system
  • The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today’s dollars would be $86,130, making the 2015 model year Viper competitively priced to the first generation Viper, as calculated by Kelley Blue Book
  • New for 2015, the Viper’s refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
  • Employees at Conner (Ave.) Assembly Plant in Detroit now hand-building 2015 model-year Vipers, which will start arriving in dealer showrooms in the first quarter of 2015
Dodge Viper sales have been on a run since the brand repositioned the limited-production hand-built super car in September, and Dodge is building on the momentum, opening the system for dealers to place sold customer orders of the newly equipped 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which join the SRT and GT models in the Viper lineup.

“The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, President and CEO, Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track ready Viper TA 2.0 and GTS models with even more content. This limited-production hand-built super car is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”

Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700, which equates to $86,130 in today’s dollars. In addition to the lower starting price, the hand-built American exotic now delivers an increased 645 horsepower and gets up to 20 miles per gallon.

Now, in addition to the SRT and GT models, customers can order the 2015.5 Viper TA 2.0 Special Edition and GTS models, both of which feature more standard content compared with the 2014 models they replace.
  • With a starting U.S. MSRP of $84,995, the 2015 Dodge Viper SRT features new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and ‘Viper’ badged aluminum sill plates. All Vipers are powered by the legendary 8.4-liter aluminum V-10, with 645 horsepower and 640 lb.-ft. of torque paired with a Tremec six-speed manual transmission, 18/19-inch polished Rattler wheels, four-wheel Brembo brakes, electronic stability control (ESC), dual side exhausts, HID automatic headlamps, LED daytime running lamps, LED taillamps. On the inside, the Viper features a 7-inch reconfigurable driver information display, 8.4-inch Uconnect Touch multimedia center with Parkview rear back-up camera, 3-D navigation with Sirius XM and Travel Link, SRT Performance Pages, launch control, 12-Speaker Harman Kardon audio system, three-spoke flat-bottom steering wheel, Keyless Enter ‘N Go, push-button start and power adjustable pedals
  • With a starting U.S. MSRP of $94,995, the new for 2015 Viper GT model features Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, ‘Viper’ badged aluminum sill plates, two-mode sport suspension, five-mode ESC, ‘GTS’ hood, two-piece StopTech slotted rotors, red Brembo brake calipers and power six-way driver seat
  • With a starting U.S. MSRP of $101,995, the TA 2.0 Special Edition features a high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track, two-piece Brembo Rotors, 18/19-inch Matte Black Sidewinder Wheels, Pirelli P Zero Corsa Tires, dual-mode suspension, five-mode ESC, black Brembo brakes with orange lettering, performance brake pads, carbon fiber structural X-Brace, rear carbon fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching and car cover
  • With a starting U.S. MSRP of $107,995, the 2015 Dodge Viper GTS features many of the customer preferred "options," now as standard content, such as Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system, as well as a Nappa leather IP, console and doors, 18/19-inch polished aluminum Venom wheels, power six-way driver and passenger seats, unique GTS badging. Also, for a new level of exclusivity, introducing the GTS Ceramic Blue Special Edition with Ceramic Blue exterior color, Black stripes, orange brake calipers, rear carbon fiber applique, and GTS gloss black badging
  • High-impact Y’Orange and Stryker Orange exterior colors will start arriving at dealers in early 2015

Production of 2015 model year Vipers began at the Conner Avenue Assembly Plant in Detroit in November. 2015 model year Vipers will start arriving in dealerships in the first quarter of 2015.

About Dodge
The Dodge brand is tearing into its centennial year as America’s mainstream performance brand, celebrating its 100th anniversary in 2014. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The consolidated Dodge and SRT brands will offer a complete lineup of performance vehicles that stand out within their own segments. Dodge will be the “mainstream performance” brand. SRT will be positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and Dodge Viper.

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