ACWWG: Toyota UK offers Rav4 Business Edition

This is another one for the Another Car We Won't Get files, sorta, since we get the Rav4, just not this one...or a diesel engine option. To say that carmakers vary their offerings based on market, is an understatement. Case in point, the new Toyota Rav4 Business Edition that has just been introduced in the UK. Considering the UK tax and vehicle regulations, business folk have become a special subset of the market place with specific needs. To fill that need, Toyota is offering UK customers this new trim level, the Business Edition. The Rav4 BE is a step up from the Active trim level and joins the Base and Invincible levels. Standard equipment includes Toyota Touch 2 with Go (Toyota’s touchscreen-controlled multimedia, connectivity and navigation system, and includes DAB digital radio, Bluetooth, a rear-view camera and access to on-line information and entertainment services, via Toyota’s customer portal), 2.0-litre D-4D diesel engine, six-speed manual transmission, front-wheel drive, cruise control, dual-zone climate control, automatic headlights, and an auto-dimming rear-view mirror. Running costs are low with combined cycle fuel consumption at 57.6 mpg in the Euro cycle. The Toyota Rav4 Business Edition is on sale now for a starting price of  £23,995 (about $32,000 using current exchange rates) including the UK valuation added tax. For more info, check out the brief press release after the jump (only the top pic is of the Business Edition). It is interesting to see how automakers spec their vehicles for different markets and sort of let's you know what's available... that we don't get.

Source: Toyota UK - Press release after the jump.

Press Release:

  • Business Edition grade introduced to the RAV4 range for 2015
  • Standard features include Toyota Touch 2 with Go multimedia and navigation package, cruise control, climate control, automatic headlights and wipers, auto-dimming rear-view mirror and rear-view camera
  • Powered by 2.0-litre D-4D engine with front-wheel drive
  • On sale now, on-the-road price £23,995
  • Equipment specification upgrades for 2015 RAV4 Active and Invincible
Toyota has added a new RAV4 to its famous SUV range, the Business Edition. While the name makes the model’s target market clear, the wealth of equipment features and RAV4’s proven quality and reliability make the newcomer an appealing prospect for a much wider group of customers.

The standard specification is led by Toyota Touch 2 with Go, the latest development of Toyota’s touchscreen-controlled multimedia, connectivity and navigation system. This includes DAB digital radio, Bluetooth, a rear-view camera and access to on-line information and entertainment services, via Toyota’s customer portal.

A comfortable, relaxing drive is supported by cruise control and dual-zone climate control. Automatic headlights and windscreen wipers are provided, together with an auto-dimming rear-view mirror. Chrome trim on the front bumper adds a dash of style quality, while inside the cabin the seats are upholstered in smart black Beaumont fabric.

The features are all in addition to the Active grade specification, including 17-inch alloy wheels, LED daytime running lights, front fog lamps, power-adjustable door mirrors and a four-speaker audio system with USB and Aux-in connections.

A single version is available, powered by the flexible and efficient 2.0-litre D-4D diesel engine, with six-speed manual transmission and front-wheel drive. Running costs are kept down with official combined cycle fuel consumption at 57.6mpg and 127g/km CO2 emissions. The Business Edition also secures the lowest insurance group rating in the RAV4 line-up at 25E.

The RAV4 Business Edition is on sale now, price £23,995 on the road – an increment of just £1,500 on the entry level Active model.

Elsewhere in the range, enhancements for 2015 include a fresh chrome finish for the RAV4 Active’s five-spoke 17-inch alloys and the addition of silver front and rear under-runs for the Invincible (these are finished in Pearl White where Pearl White body colour is specified).

New RAV4 owners also now have access to additional equipment options, including heated, leather front seats (Active, Business Edition and Invincible) and Toyota Touch 2 with Go Plus, which adds extra functionality, voice command recognition and thee years of free map updates. The colour choices include a new Deep Titanium metallic.