2015 Easter Jeep Safari: Jeep Chief Concept


The annual Easter Safari in Moab is the highlight of any Jeep enthusiasts year. Jeep showcases most of their vehicles with fresh ideas and parts from the Mopar (and others) catalogs. This vehicle, the Chief concept, applies a look from the past to today's Wrangler with a surfer's express bent. The original chief was a two-door vehicle with long rear side windows and the Chief concept mirrors that look with windowless rear doors and, well, no rear side window. The Luau upholstery is a nice touch, but the white int isn't very beach-friendly. But it does look good. The razor grille from the Wagoneer looks nice on the Wrangler body and the 17-inch wheels complete the "look." Hardware upgrades include a two-inch lift kit, Dana axles, and Fox shocks with the 3.6-liter V6 and a six-speed manual transmission providing the motive force. This is a nice "what if" excercise that would make a nice addition (with windows) to the Jeep line-up.

Source: Jeep - Press release after the "read more" jump. 2015 Jeep Moab Easter Safari master post.


2015 Easter Jeep Safari master post.

Press release (partial):
Seven New Jeep® Concept Vehicles Unleashed for 49th Annual Easter Jeep Safari


Vehicles showcase array of Mopar and Jeep Performance Parts available to enthusiasts
  • Jeep® Chief: inspired by the classic, original Cherokee, with a nod to the west coast surfer lifestyle
Seven new, capable and fun Jeep® concept vehicles – featuring a host of Mopar and Jeep Performance Parts available to consumers – are set to conquer the trails of Moab, Utah, at the 49th annual Easter Jeep Safari, taking place March 28-April 5. The Easter Jeep Safari is attended by thousands of die-hard off-road enthusiasts, who each year enjoy a week of serious off-roading on some of the country’s most rugged and recognizable trails.

The 2015 Easter Jeep Safari concept vehicles include:

Jeep Chief
A tribute to the classic 1970s era full-size Jeep Cherokee, this Wrangler-based concept vehicle evokes the west coast surfer lifestyle of sun and fun with a nod to nostalgic beach rides.

Custom exterior design cues include a vintage Ocean Blue exterior color scheme with a white, French Bread roof; a custom modified razor grille that the original Wagoneer made famous; halogen headlamps; removable sides for an open-air feel and flexible hauling; chrome front and rear bumpers and classic, 17-inch slotted mag wheels for a true ’70s vibe.

Jeep designers developed the Hawaiian themed interior complete with Jeep-designed “Surfer” pink, blue and white flowered cloth and leather-trimmed seats; vintage-style surf stickers on the center console and door handles; a Rosewood front-passenger grab handle and tiki-style shifter handle; and Uconnect 8.4-inch touchscreen media center.

The doors and windshield were chopped two inches and the Jeep Chief sports a selection of Jeep Performance Parts that include a two-inch lift kit with Fox shocks and front and rear Dana 44 axles with lockers, cold air intake and modified Rubicon rock rails. The Chief is powered by the 3.6-liter Pentastar V-6 engine mated to a six-speed manual transmission.

About Easter Jeep Safari
Easter Jeep Safari consists of trail rides, mostly day long trips, departing from Moab, Utah throughout the nine-day-long event. The Jeep Safari was started in 1967 by the Moab Chamber of Commerce as a one-day trail ride. Over the years, as participation grew, the Safari grew and expanded until it finally reached the current nine-day event. "Big Saturday" still remains the culmination of the event on the Saturday of Easter weekend.

About Mopar Brand
Mopar (a simple contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.

Today, Mopar is FCA’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in more than 130 markets, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for FCA vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
  • wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car 
About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.