Ford unveils 2016 Taurus in Shanghai


Behold, the 2016 Ford Taurus...at least for China. Will the '16 Taurus for the US have a similar look? Probably, but there will be differences (although I wish that this was the car we would get). Firstly, the new full-size Taurus is being developed in China for the "executive business-class" car buyer, who often has a driver. As a result, the almost four-inch wheelbase stretch goes for rear-seat comfort. The optional rear-seats get special attention with power-reclining rear seats with optional adjustable lumbar support and a massage function, and a rear center fold down armrest that holds a rear-seat control panel for air conditioning, seat functions. and car media. While in the US most wouldn't need the special rear thrones, they would be good for livery service and Mothers-in-law. The wheelbase stretch should stay though since it gives the car a more flowing style that is a nice update on today's blocky look...plus there is all that extra room inside. While rear shots were not yet available, the look is updated to reflect Ford's current style ethos and it is attractive. The China Taurus also uses upgraded materials, Ford's 2.7-liter EcoBoost engine, and 19-inch alloy wheels to name a just few of the changes. A large sunroof is also available. More specifics will be made available closer to the car's US debut, but until then, check out the Shanghai Motor Show press release after the jump. More to come...

Source: Ford - Press release after the "read more" jump.




Press Release:
NEW FORD TAURUS SETS A NEW BENCHMARK FOR LARGE SEDANS IN CHINA

  • Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology
  • Taurus is the latest vehicle delivered as part of Ford’s commitment to bring 15 new world-class vehicles to China by 2015
  • Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige
  • New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency
  • Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant
Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

“The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan,” said John Lawler, chairman and CEO, Ford China. “It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want.”

Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers – accomplished, respected professionals – helped to fine-tune design and engineering targets to create an exceptional new vehicle.

“The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use,” said Marin Burela, president, Changan Ford Automobile Co. “With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan.”

In creating the new Taurus, Ford designers crafted an exterior conveying balance, harmony and a sense of confidence.

At the front of the vehicle, a shield-like, clipped trapezoidal five-bar grille is positioned prominently and flanked by slender, modern headlamps with signature daytime running lights and LED projector lamp technology. Chrome rings house supplemental LED driving lights.

In silhouette, a powerful hood profile and planted architecture give the Taurus a sense of solidity and harmony. Designers elevated the exterior with fine details on the sides, including upswept highlight trim on the doors. Polished 19-inch 10-spoke alloy wheels help to give a bold and premium stance.

At the rear of the vehicle, multi-piece LED tail lights incorporate a distinctive signature appearance. A bright chrome bar connecting the tail lights highlights the vehicle’s width for a sense of understated athleticism. Integrated chrome exhaust tips complete the rear and offer another discreet hint at performance.

“We wanted to create a vehicle that displays a maturity of design with balanced and harmonious proportions, tailored to the business customer in China,” said Todd Willing, Asia Pacific Design Director and exterior designer for the Ford Taurus. “Our aim was to create a vehicle that is elegant, inviting and quietly confident.”

The sense of balance and harmony continues inside with a clean, modern cabin that makes use of smart design and strong horizontal elements for an airy, spacious feel. Above the passengers, a full panoramic sunroof allows more natural light to enter the cabin and adds to a sense of elegance and openness.

The spacious feel is justified by an exceptionally roomy cabin, which takes full advantage of the vehicle’s five-meter length and 2.95-meter wheelbase for abundant second-row legroom, and generous shoulder and hip room. Designers and engineers went to great lengths to package features in a way that prioritized interior space. The front panel of the panoramic sunroof, for example, slides back over the rear panel rather than under it, ensuring maximum rear headroom.

Making full use of the car’s interior space, designers and engineers placed more than 25 intelligent stowage spaces throughout the cabin. Cup holders designed to securely hold different-sized tea bottles are just one thoughtful detail implemented to meet the needs of consumers. Reflecting the importance of second-row passengers in China – where the owner of a premium vehicle is often a passenger rather than a driver – the second row has been designed with an emphasis on comfort.

In a first for a Ford vehicle in China, the Taurus has power-reclining rear seats with optional adjustable lumbar support and a massage function, helping both rear passengers arrive refreshed at their destination in business-class comfort. Folding down the center seat cushion – friction-hinged for a premium feel – reveals a rear-seat control panel for air conditioning, seat functions and car media. Folding it up allows the vehicle to comfortably accommodate three rear passengers with a 40/20/40 rear-seat layout.

Materials used throughout the cabin reinforce the feeling of comfort and exceptional, uncompromised quality. Ford designers appointed surfaces with soft but durable materials – such as supple leather for the seats – that recall a pair of tailored gloves or a fine wool suit.

These materials are accented by bright chrome finishes for an extra layer of detail and a sense of prestige. The careful application of wood elements adds natural warmth and strength, and underscores the fine craftsmanship of the interior. Extensive use of sound-deadening materials, advanced technologies and precise engineering ensure that whether in the front or rear seats, all occupants are treated to an exceptionally quiet cabin matched by a smooth and comfortable ride.

Powered by Ford’s new high-output, twin-turbo 2.7-liter EcoBoost V6 engine, the Taurus has the effortless power to match its elegant appearance. Drawing from the best of the Ford EcoBoost engine family, this new world-class engine delivers power in a stronger, smarter package. Lightweight materials and advanced controls help the engine to set a new standard for power density and efficiency.

“Beautiful design, craftsmanship, refinement, comfort and power help the Taurus to rise above the typical large sedan, but they are only part of the story,” said Burela. “We look forward to sharing more about our new premium business sedan over the months ahead.”

The Ford Taurus will be manufactured at the recently opened Changan Ford Hangzhou Plant. Representing a US$760 million investment, the plant is the sixth assembly plant producing Ford vehicles in China. The highly efficient facility uses Ford’s latest manufacturing technologies and is capable of producing up to 250,000 vehicles a year on a flexible production line.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd.