Citroen crosses over to the beachy side with the Cactus M Concept - w/video

When you see concepts like Citroen's Cactus M, you get the feeling that the French must be having all the fun. The Cactus M is based on Citroen's C4 Cactus crossover that is also an iconoclastic design. The Cactus M is a sort of throw-back to the Citroen Mehari from decades past that filled the need for a beach buggy, go-anywhere runabout. The Cactus M is a modular design with "surfing inspired" accents throughout the cabin like the "Hawaiian-print" upholstery that wears like a wet suit and a cabin that can be hosed out for cleaning. With its shorten body, the Cactus M seats four and the rear passengers climb in over the body side using the side steps. There is a cloth top (that can be turned into a tent - pic after the jump) and various systems for stowing gear and valuables, but the Cactus M is primarily an open vehicle. What better way to enjoy the great outdoors? In fact, Citroen is having a "Beach 'n Breakfast" give-away in Europe where the winners will be able to spend a weekend living in the concept. Like I said, having fun. Could the Cactus M see production? Sure since it is based on a production vehicle but the demand would be limited so the "M" would be built in very limited numbers. Interesting...

Source: Citroen - Press releases and contest video after the "read more" jump.

Press Release:

At the Frankfurt International Motor Show, CITROËN is premiering a concept car inspired by the Méhari: the CITROËN CACTUS M. An 'outdoor' take on the C4 Cactus, this new concept car has a bright, upbeat personality. Looking beyond design, CITROËN is expressing a lifestyle approach with the CACTUS M, placing leisure at the heart of the automotive experience. At ease on all types of terrain and in all situations, the CACTUS M concept inspires a sense of well-being, freedom and escape.

An open-air crossover. Further developing the approach suggested by the CITROËN C4 Cactus, the CACTUS M has 'go-anywhere' looks, clearly stating its family ties with the CITROËN Aircross concept presented in Shanghai last April. The wings are sculpted around the wheels for a more compact, muscular look. The straighter windscreen, raised body and wheel diameter underline its personality as a leisure vehicle. On the body sides, the large plastic doors add a lightweight, protective touch, giving the vehicle its signature. This design brings to mind the renowned Méhari, a vehicle with the same 'go-anywhere' mindset. The cabin is completely open. Passengers access the seats in row 2 by climbing over the body side, using an insert provided at the rear for support. Nothing separates the passengers from their surrounding environment.

Ingenious and with a strong leisure focus. Through its design, the CITROËN CACTUS M turns leisure into a lifestyle, placing it at the heart of the automotive experience. The interior illustrates this approach, with technical materials used in open-air activities. For full and uncompromising use, the cabin can be hosed out thanks to the drainage outlets integrated in the foot wells. Inspired by the world of surfing, the seats are designed to resemble wetsuits, and are upholstered in a brightly coloured neoprene fabric for comfort and waterproofing. The CITROËN CACTUS M is also a modular vehicle, with a roof extension that enables passengers to store all their equipment (wakeboard, windsurf board, etc.). Everything is designed for comfort and peace of mind.

At ease on all types of terrain. The CITROËN CACTUS M was also designed to head off the beaten path, to explore and open up new horizons. Whatever the activity, the weather or the road conditions, everything is designed to ensure a relaxing ride for the occupants. On all types of terrain, the Grip Control function optimises traction for a relaxed ride anywhere. The CACTUS M also inspires a sense of extreme freedom with a modular cabin that turns into a couchette and a top that can be made into a tent. This top, which features an innovative system of inflation, also provides protection in the event of rain. The CITROËN CACTUS M also features onboard technologies for everyday use with all the useful equipment found on the C4 Cactus (touch drive interface, Easy Push system, etc.).

The CACTUS M concept is a modern take on the values that led to the development of the Méhari. Values relating to comfort, well-being and leisure, which have always been part of CITROËN. DIsplayed alongside the C4 Cactus and the Aircross concept, the CACTUS M concept illustrates the vitality of the brand and the coherence of its approach.

Press Release:

With the contest it is launching today on the social networks and the website, CITROËN is offering the public a chance for a unique experience: a “Beach & Breakfast” weekend in its latest concept car, the CACTUS M. This offbeat outing with its promise of fun and relaxation is the prize in the contest the Brand is running in seven countries until 16 October.

This is the first time a carmaker has offered the public the chance to hop in its latest concept car and go for a spin, in this case for a “Beach & Breakfast” weekend – an original take on mundane “Bed & Breakfast” travel. The winner of the contest will receive an exceptional weekend for two in a CACTUS M on the seaside, sleeping under the concept car’s integrated tent and getting an introduction to some exciting sports. This unique “Feel Good” opportunity is 100% CITROËN.

The contest is being run in seven countries (France, Germany, Italy, Spain, the UK, Belgium/Luxembourg, and the Netherlands) from 15 September to 16 October on a special website – – whose URL is presented in emojis .ws . To participate, all contestants need to do is explain in a few lines why they want to go on this adventure. They can then share their entry on the social networks to boost their chances of winning by collecting their friends’ votes.

The CACTUS M concept is a fresh, “outdoor” version of the CITROËN C4 Cactus that embodies the spirit of the legendary Méhari. Unveiled on 2 September, it will make its public debut at the Frankfurt Motor Show starting 17 September.