Jeep releases Renegade Dawn of Justice special edition in time for the movie - w/video
I like special-edition models of regular production vehicles and I'm not alone, since most manufacturers can't crank them out fast enough. But not all "specials" are created equally. The 2016 Jeep Renegade Dawn of Justice (DOJ) special edition seems to be one of the "good ones." The Renegade DOJ adds to the Renegade Latitude 4x4 and comes standard with the 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4x4, Selec-Terrain with four drive modes and a variety of features. The Renegade DOJ is available in Granite Crystal or the new Carbon Black paint with gloss black exterior accents (including the 18-inch wheels and a two-tone gloss black roof with the Granite Crystal paint). On the inside, the blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes with Metal Diamond accents. Other equipment includes the ParkSense rear backup camera and the Popular Equipment Group (which includes remote start, power driver’s seat, and dual-zone automatic temperature control). A well-equipped Jeep for $26,250 (plus taxes, license, options, fees and destination)...wow. Batman V Superman: Dawn of Justice opens on March 25th and the 2016 Renegade Dawn of Justice special edition should be at your local dealer before the movie opening. A good-looking, well-equipped sub-compact crossover for not a lot of bucks. For more information, check out the informative release and the commercial featuring Ben Affleck (Bruce Wayne) and the Renegade DOJ after the jump. Enjoy!
Source: Jeep - Press release after the "read more" jump.
Press Release: FCA US Launches One-of-a-Kind Co-Branded Partnership With Warner Bros. Pictures' Batman v Superman: Dawn of Justice
Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures’ highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016
Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country
Jeep and Dodge brands to launch commercials using hero scenes from the film
FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016). The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country), in addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers' vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of JusticeSpecial Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
The advertising campaign launches Monday, February 22, when the Jeep brand debuts a 30-second commercial “Into the Storm” across television and online. The spot features footage from Batman v Superman: Dawn of Justice of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor Jeremy Irons, who portrays Alfred in the film, speaks to that impulse: “You’re not afraid. You like chaos. The madder, the better (as Bruce Wayne is seen driving toward the destruction in the Jeep Renegade — navigating its way in the mayhem). And in these times, we need that. We need you to rush in when everyone else is running away.”
About the Jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep RenegadeDawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The Jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.
Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4x4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4x4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.
Arriving at dealer showrooms later this month, the Jeep Renegade Dawn of Justice Special Edition will be available for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,250 (not including destination).
Social and digital extensions for the Jeep brand will run across Facebook and Twitter, in addition to Instagram, which will feature Heroes Around Town, following the all-new 2016 Jeep Renegade Dawn of Justice Special Edition at locations where the movie was filmed in areas around Detroit, Michigan.
About Batman v Superman: Dawn of Justice Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (American Hustle), Jesse Eisenberg (The Social Network), Diane Lane (Unfaithful) and Laurence Fishburne (What’s Love Got to Do With It); Oscar winners Jeremy Irons (Reversal of Fortune) and Holly Hunter (The Piano); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Oscar winner Chris Terrio (Argo) and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Oscar nominee Charles Roven (American Hustle) and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Batman v Superman: Dawn of Justice will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens in the U.S. in RealD 3D, and in 2D, and in select IMAX 3D theaters on March 25, 2016.batmanvsupermandawnofjustice.com
About Jeep Brand Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
About FCA US LLC FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.