Mazda announces limited edition 2017 MX-5 RF Launch Edition - w/video

Earlier this year, Mazda announced, at the New York Auto Show, the arrival of their latest baby, the MX-5 Miata RF (Retractable Fastback). The targa-topped beauty was a surprise and replaced the previous-generation Miata's available folding hardtop. The new MX-5 RF show car was a stunner in Machine Gray Metallic paint with Auburn Nappa leather inside and Grand Touring trim. The car was so popular, that Mazda has decided to offer 1,000 Launch Edition MX-5 RFs to loyal Mazda customers. These first 1,000 cars will have every option with the only choice limited to a standard six-speed manual or optional six-speed automatic. Emails are being sent to the Mazda faithful, with the rest of us able to get in line after the loyalists have determined their interest. I wonder how many Mazda-ites will buy cars for later resale at a mark-up... Pricing has not been announced. It's a shame that the Launch Special Edition is limited to 1,000 cars cuz it is a great combination in both color and equipment. For more info, check out the brief press release, reveal video (from NY Auto Show), and the previous post. Enjoy!

Source: Mazda - Press release and reveal video after the "read more" jump. Previous post.

Press Release:
Mazda Announces MX-5 Miata RF Launch Edition

Mazda’s Most Loyal Customers to Have First Access to Pre-Order

Revolutionary and breathtaking to look at, yet simple and elegant in concept, the 2017 Mazda MX-5 Miata RF made its debut at this year’s New York International Auto Show with rousing acclaim. MX-5 RF was introduced with a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim with a hand-painted black roof panel, based on the Grand Touring trim level.

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the U.S. and destined for Mazda’s most loyal customers.

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public*. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available with many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level with the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at U.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.

Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.